Fashion & Retail Marketing

Lululemon advertising convinced the entire world to wear $100 yoga pants and built a $40B empire through community. How? Picture a brand that sells a pair of leggings for $98–$128, refuses to put them on sale, has no celebrity endorsement deal, spends comparatively little on traditional TV advertising, and somehow ends up being the brand […]

Givenchy advertising may bring to mind Audrey Hepburn in that famous little black dress, or Meghan Markle stepping out of a car on her wedding day… Maybe on a perfume bottle, maybe on a red carpet, maybe because you remembered that iconic scene from Breakfast at Tiffany’s… And the fact that you probably already knew

Acne Studios advertising is unlike almost anything else you’ll find in the fashion industry (and that’s exactly the point.) Not powerful in the Gucci or Louis Vuitton sense (splashed across every billboard, worn by every A-lister) but powerful in a more subtle way.  The kind of brand that earns its cultural position; in other words,

No matter how big a fan you are of fashion or cultural icons, there is at least one unforgettable fashion marketing campaigns that has stayed with you.  Maybe it was the mood, the soundtrack, or the face that defined a generation, but it stuck.  These campaigns go beyond fabric and design; they capture emotions, attitudes,

Balenciaga marketing strategy says so much about how a fashion brand manages to become a cultural force by using extreme shockvertising and anti-fashion look. Actually, this is one of the most compelling and cautionary tales in contemporary branding. The Balenciaga marketing is actually rooted in “not afraid to be the villain of the fashion world.

Hermès advertising strategy is the real reason you can’t buy a Birkin, actually (not money all the time). Let us tell you another wild thing about luxury marketing: that “most coveted handbag in the world” advertises itself. While other brands are spending millions on celebrity endorsements and flashy campaigns, Hermès is doing something completely counterintuitive.

Primark marketing strategy is like a retail fairy tale: If you’ve ever walked past a Primark store on opening day, you’ve probably seen something remarkable: hundreds of people queuing around the block, shopping bags in hand, ready to storm through those doors like it’s Black Friday.  But here’s the thing that makes this even more