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AI Marketing Campaigns: Your 2026 Playbook for Strategy and Brand Benchmarks

AI Marketing /

Forget old-school email blasts and A/B tested ad banners that take weeks to optimize. AI marketing campaigns are rewriting how brand growth happens—faster, smarter, and increasingly autonomous. From Shopify stores to Fortune 500 giants, marketers are leaning into AI campaign tools not just for automation, but to unlock entirely new strategies: predictive personalization, real-time content […]

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AI Agency Types 2026: The 4 Models Redefining Marketing and Automation

AI Marketing /

When you hear terms like AI-first service, AI marketing, AI-powered service, AI creative, or AI automation agency, do they all mean the same thing? (And we have blogs about each one, as different topics.) At first glance, the terminology appears to be a collection of acronyms. However, for marketers and digital marketing agencies making decisions

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AI Agency Pricing Guide 2026: Models, Costs & Comparison with Digital Agencies

AI Marketing, Featured Blog /

Gone are the days of flat retainers and hourly rates that made AI agency marketing pricing easy (but often unfair). A new wave of hybrid, performance-based, and usage-driven models is reshaping how services are billed.  From $99/month automation packages to $500K+ custom AI builds, I’m mapping the new pricing landscape with real benchmarks, model comparisons,

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Do You Actually Need a GEO Agency — or Can Your SEO Team Handle Generative Search?

AI Marketing /

For many brands, a GEO agency no longer feels like an experiment. As generative search becomes embedded in how people discover, compare, and decide, GEO services are moving from “interesting” to operationally relevant. That shift raises a real question inside marketing teams: is working with a GEO agency now a necessity, or can an in-house

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Fly Better, Market Better: An Emirates Marketing Strategy Analysis

Travel & Tourism Marketing /

Fly Emirates marketing strategy starts with a simple but powerful question: why does this airline feel different before you’ve even stepped on board?  No matter how crowded the category is, Emirates consistently finds a way to make people pause. There’s a sense of calm, confidence, and intention in how the brand shows up, and that’s

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From Clicks to Store Visits: Bridging the Data Divide in Local Search Operations

SEO /

The digital environment has occurred to be less about global discovery and instead about hyperlocal action. In the case of contemporary businesses, it only takes one search query to cover a thousand miles, or a few blocks. Nevertheless, with the continued domination of consumer behaviour by searches of the near me type many organizations are

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L’Oréal Digital Marketing Strategy: How Gen AI and AR Personalize Beauty

Beauty & Cosmetics Marketing /

L’Oréal digital marketing strategy is one of those interesting brands that marketers have been studying for years. Let’s step back for a minute: for generations, L’Oréal has stood out by making beauty feel both aspirational; it has been grounded in science but expressed through emotion. It’s a brand customers remember because it speaks to confidence,

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