Diesel advertising quickly stands apart when you study fashion marketing long enough, because while most brands play it safe—hiring beautiful models, shooting in gorgeous locations, and saying something vaguely aspirational—Diesel has done the exact opposite; it’s been provocative, political, self-aware, and sometimes flat-out weird. And guess what? It worked spectacularly. In this blog, I’m going […]

Being loved for over a century and providing stories people trust? We are talking about John Lewis marketing strategy. It’s a case study in how heritage, positioning, communications, digital change, and customer experience work as an integrated system. According to adam&eveDDB, John Lewis marketing strategy throughout the years (especially Christmas advertising efforts) created Britain’s most

Crocs’ marketing strategy, in a sentence, is what makes you judge someone first when you see them wearing a pair of those shoes, but then you try one of them.  But here’s what’s even more fascinating than the shoes themselves: the Crocs marketing strategy that took a brand widely mocked as an eyesore and turned