Hypenet Marketing Group

Diving into Asia’s Digital Marketing Scene: Exclusive Insights from a Q&A with Albin Lix, Founder & CEO of Digital Business Lab

Embark on a journey into Asia’s dynamic digital marketing scene. In a compelling conversation with Albin Lix, Founder & CEO at Digital Business Lab, we explored trends, challenges, and opportunities that define this vibrant realm. Get ready for firsthand insights, strategic marvels, and visionary perspectives that unveil the secrets to thriving in Asia’s digital marketing […]

Diving into Asia’s Digital Marketing Scene: Exclusive Insights from a Q&A with Albin Lix, Founder & CEO of Digital Business Lab Read More »

The AI Q&A Series: Victoria Samways, Marketing & Brand Manager at Major Tom Uncovers the AI-Powered Future of Digital Marketing

Welcome to the second edition of our AI Q&A series, where we continue our exploration into the dynamic world of artificial intelligence and the ever-evolving digital marketing landscape. We are thrilled to collaborate with Victoria Samways, Marketing & Brand Manager at Major Tom, a cherished member of our agency community. Together with her, we unveil

The AI Q&A Series: Victoria Samways, Marketing & Brand Manager at Major Tom Uncovers the AI-Powered Future of Digital Marketing Read More »

Sports Marketing Trends: Interview with Luis Villa, War Room Inc.

In the vibrant world of digital marketing, where innovation meets strategy, our recent interview with the esteemed members of War Room Inc., a powerful agency in the sports marketing arena, has been nothing short of illuminating. Our invitation to them was a gateway to explore the dynamic Sports Marketing sector, and they graciously accepted the

Sports Marketing Trends: Interview with Luis Villa, War Room Inc. Read More »

The Web Agency Playbook: Mastering Revenue Diversification and Adapting to Future Trends

In the fiercely competitive world of web agencies, owners recognize that success hinges on adaptation. The rapid evolution of technology, especially in the AI domain, alongside shifting client expectations, underscores the crucial need for agencies to adapt. To help web agencies understand the big picture, we had an open conversation with Jeff Leibel, our Director

The Web Agency Playbook: Mastering Revenue Diversification and Adapting to Future Trends Read More »

Fintech Marketing 101: An Interview with Zak Westphal on Connecting with Retail Investors

The world of finance is going through a major shakeup thanks to new technologies transforming how everyday investors manage their money. This emerging world of “fintech”—a blend of financial services and cutting-edge tech—is rewriting the investing rulebook. It’s both an exciting and complex landscape. Established players are scrambling to adapt as agile startups nip at

Fintech Marketing 101: An Interview with Zak Westphal on Connecting with Retail Investors Read More »

Luminary on GEO: Measuring AI Visibility in the Age of Generative Search

As generative AI platforms increasingly influence how information is discovered online, agencies are beginning to rethink how visibility should be measured and optimized. In this edition of The GEO Series, we spoke with Adam Griffith, Managing Director at Luminary, about how the agency integrates GEO into its services and how teams are adapting to the

Luminary on GEO: Measuring AI Visibility in the Age of Generative Search Read More »

LOOP on GEO: Why Brand Authority Now Matters More Than Keywords

As generative AI reshapes how information is discovered online, many agencies are still trying to understand what GEO really means in practice. For others, however, it is already becoming a structured part of their search strategy. In this edition of The GEO Series, we spoke with Michael John, CEO of LOOP, about how the agency

LOOP on GEO: Why Brand Authority Now Matters More Than Keywords Read More »

Ugly to Iconic: How Crocs Marketing Strategy & Advertising Won the World

Crocs’ marketing strategy, in a sentence, is what makes you judge someone first when you see them wearing a pair of those shoes, but then you try one of them.  But here’s what’s even more fascinating than the shoes themselves: the Crocs marketing strategy that took a brand widely mocked as an eyesore and turned

Ugly to Iconic: How Crocs Marketing Strategy & Advertising Won the World Read More »

Birkenstock Advertising: How Marketing Turned Sandals into a Status Symbol

Birkenstock advertising is not trend-chasing marketing, which you might expect from one of the world’s most talked-about footwear brands.  When you think of fashionable shoes & sandals, Birkenstock is probably not the first name that comes to mind. For most of its history, the brand was associated more with comfort, nurses’ stations, and the occasional

Birkenstock Advertising: How Marketing Turned Sandals into a Status Symbol Read More »

Outreach Marketing in 2026: Strategies, Tips, and Real Examples

Outreach marketing has always been about starting conversations. But the version that worked a few years ago, sending thousands of emails and hoping someone responds, no longer works in 2026. Mailbox providers have tightened their rules, and buyers have become more selective. At the same time, platforms are stricter about spammy automation. This guide covers

Outreach Marketing in 2026: Strategies, Tips, and Real Examples Read More »

Scroll to Top