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The Role of Compliance in Cybersecurity

Cybersecurity is a complicated yet essential system – one that needs clearly defined rules, limits, regulations, and guidelines. A strict framework is essential for cybersecurity practices to function and fulfil their objectives of making cyberspace safe for users, organizations, businesses, etc. These regulations make cyberspace resilient, dependable, and cohesive through compliance. Cybersecurity compliance is essential

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What’s the Difference: Micro Conversions vs. Macro Conversions?

Chances are, you won’t convert a website visitor on their first visit to your client’s website. That’s why what they do in-between matters.  Tracking your clients’ micro conversion metrics tells you where to optimize your pages and nudge website visitors to complete your desired goal. But what exactly are they, and how can you track

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