We’ve all landed on websites that are horrendous to use. Maybe you’re overloaded by popups, or the content keeps shifting around because the site’s trying to load more ads, or it just continually crashes and tries to reload. It’s annoying, but it’s generally accepted as just part of the internet experience. Now imagine you’re one […]
The Age of the Inaccessible Website Is Over Read More »
Google has made it very clear to us SEOs that content is king. This has been their stance for many years, however, there are still businesses out there struggling to implement a content strategy that is valuable to a user. It is clear that outside of the SEO industry itself, many people struggle to understand
At present, there’s a body of evidence that suggests that more and more people are becoming even more addicted to their phones. So, for marketers, there’s no denying that this obsession ultimately translates into an unmissable opportunity, even more so as we approach an, even more, mobile-friendly future. Our smartphones are glued to our hands
What Are The Challenges and Opportunities Associated with Mobile Marketing Read More »
Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better campaign performance easily. Here’s what to expect and how to make the most of it.
What Is a Google Ads Performance Max Campaign & How to Set Them up for Best Results Read More »
As a business owner, here’s one thing you should always remember: You didn’t come this far to only come this far. Growth is the ultimate goal. And there shouldn’t be anything that stops you from achieving just that. Not the ballooning overheads. Not the high cost of onboarding in-house design experts. And definitely not the
Paving the Right Way for Digital Agencies to Grow Read More »
Learning how to publicize your business online can seem overwhelming, but with the right tools and strategies, you can improve your reach and visibility on popular social media sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest. Vertical Leap explains what digital PR is and how it can help your business grow by expanding your
What Is Digital PR and How Can It Help My Business? Read More »
As an agency, it’s always good news when you get a new client. After all, more work means more profits, and it’s the primary way you grow your business. But do you have sufficient resources to handle the change? Is your existing capacity enough to meet the future demand for your products – and if
The 3 Capacity Planning Strategies Agencies Must Know Read More »
The world of marketing now has a new player, rising up the ranks and taking the market by storm – engaging content marketing. Traditional marketing techniques are being phased out. With the increased use of technology, traditional marketing is far less effective than it used to be a decade ago. To adapt to the current
Content Marketing Methods for Beginners Read More »
Did you know that 64% of digital marketers actively work on SEO on any day? It goes to show that improving your SEO and continuing to grow your organic online presence is essential to any marketing strategy. If you are looking to build a good foundation for your SEO efforts, choosing the right content management
Which Is the Best CMS for SEO? Read More »
“I want to know how my website is performing as my boss is asking me for our numbers last month urgently.” Can you prepare an analytics presentation for Thursday next week? Sincerely, Stressed-out Client Ever received a request like this on Friday afternoon from your clients when you’re wrapping up for the week? Before jumping
How to Create an Impressive Analytics Presentation Without Tearing Your Hair Out Read More »
