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Wondering what brings a certain brand to mind when someone asks you about a particular product category? The answer is: Brand awareness. You see, building a brand is one thing – but embedding your brand in the customers’ minds is an entirely different venture. Developing that level of brand awareness will serve as the foundation […]

Lead generation is a crucial tactic to ensuring that your business is constantly identifying, reaching, and cultivating valuable relationships with new prospects. While lead generation can typically reside within either the sales or marketing teams, it oftentimes is a specialty requiring skill sets beyond just everyday marketing or sales operations — as such, many organizations will

Have you ever wondered how much time your team actually spends on admin, rather than billable work? Or whether it’s possible to anticipate increased demands far enough in advance to get someone hired and on-boarded before there’s a bottleneck? If the answers to these questions seem inscrutable, it might be time to hire a resource

With the introduction of Chrome’s new user-agent string structure, web analytics solutions need to be prepared for future updates.  Google is changing its user-agent string to provide a better browsing experience for users. The change will affect all browsers on Android devices.  The User-agent string is sent with every HTTP request to the server. This

If there’s a word to describe the client reporting process, it’s time-consuming. Picture it. You login to Facebook with a client’s account, take a few screenshots, paste them on a spreadsheet, and send it to them. You log out and login back again with another client’s account, take the screenshots, and … well, you know