Zara owes much of its success to its clever marketing strategy. When you take a closer look at what’s driving this success, the 4Cs of marketing immediately stand out as a key concept that deserves attention. The 4Cs concept was introduced by Bob Lauterborn in 1990 as an updated version of the 4Ps. Unlike the …
The post Unpacking Zara’s Marketing Strategy & Marketing Mix appeared first on Digital Agency Network.