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The world-famous Nike’s digital marketing is top-notch, no doubt. And, what’s their secret? The quick answer is that the powerhouse doesn’t just sell athletic gear, but inspiration. Nike’s marketing campaigns tap into the desire for achievement, using stories of perseverance and strength to resonate with their audience. Think about the feeling of reaching a goal […]
Nike’s Marketing Strategy: Key Campaigns That Win Read More »
We all fundamentally agree that there is a distinct marketing approach that we can refer to as NBA Marketing. In fact, it’s become somewhat of a style on its own, setting a benchmark in sports marketing. The NBA’s marketing strategy is unique in sports and entertainment, especially when viewed through a digital marketer’s lens. In
Best NBA Marketing Campaigns & Examples: The MVP of Marketing Read More »
Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors, as well as keep the interest of die-hard sports fans alive. In fact, global sports sponsorship spending is
5 Powerful Sports Marketing Strategies With 8 Inspiring Campaign Examples Read More »
At the time when the world feels more divided than ever, the Olympic Games stand as a symbol of global unity. And the Olympic ads – old or new- celebrate this unity, featuring stories that bring people together across cultures and continents. Every four years, the summer olympics become more than just a major international
Spotlight on Paris 2024: The Most Impactful Olympic Ads Read More »
The summer of football has kicked off, and we can’t contain our excitement! The Euro 2024 tournament has already begun, bringing with it the excitement and passion of football fans from across the globe. Not only will Euro 2024 be one of the most exciting sporting events of the year, but it will also provide
The Most Memorable Euro 2024 Ads (and Why They Work) Read More »
