Luxury Marketing

Chanel’s marketing exists in its own time zone, and only a few brands are able to do so.  While much of the fashion world accelerates toward immediacy like viral moments, influencer deals, and algorithm-driven creativity, Chanel keeps its distance.  The pace is slower. The language, quieter.  Yet the impact is lasting. Chanel’s marketing campaigns are […]

Digital agencies have critical importance for luxury brands’ growth in the post-pandemic FMCG-oriented world. As a response to the coronavirus pandemic and its effects, many luxury brands are moving toward digital solutions. With in-store shopping being heavily restricted, luxury brands will have to make their online stores and the shopping experience work seamlessly. With the