Hypenet Marketing Group

Fashion & Retail Marketing

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Dior Digital Marketing Campaigns: How Their Online Advertising is Reshaping Fashion

French multinational luxury fashion house, Dior is undoubtedly one of the influential forces in the fast fashion industry.  With more than 200K employees all around the world, the Christian Dior-founded brand also recreates the “online popularity” game; according to a 2023 dated Luxe Digital study, Dior captures 13.83% of the total search for luxury interests […]

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Marketing Strategy That Works: How Jewellery Brands Are Winning in 2025

The jewellery industry is more competitive than ever. Consumers have endless choices, and standing out requires more than just a beautiful product, it takes smart marketing, strong storytelling, and a brand that knows its audience inside out. At Scoop International Fashion Show in London, we spoke to top jewellery designers about what’s really working in

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New Balance Marketing Strategy That Redefined Sneakers

After its greatest ad, “worn by supermodels in London and dads in Ohio,” New Balance has proven that its marketing efforts have evolved to resonate with highly diverse audiences.  The brand’s journey from functional footwear to a global fashion icon is a testament to its smart, adaptable marketing strategies. You are invited to look closely

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