Fashion & Retail Marketing

How far can a brand push storytelling before it stops being advertising and becomes a form of cultural commentary? Few brands have ever walked that line as boldly, consistently, and unapologetically as United Colors of Benetton. Actually, Benetton’s legacy isn’t passive. It asks something of us. And as we’ve said many times in brand strategy […]

Black-and-white photography, minimalism, and young faces captured in a sensual, almost cinematic way… Which fashion brand comes to mind?  Of course, it’s Calvin Klein.  What began as a clean visual language in the 1980s has evolved into one of the most recognizable aesthetics in the world. While other brands adjust to the latest trend cycle,

Being loved for over a century and providing stories people trust? We are talking about John Lewis marketing strategy. It’s a case study in how heritage, positioning, communications, digital change, and customer experience work as an integrated system. According to adam&eveDDB, John Lewis marketing strategy throughout the years (especially Christmas advertising efforts) created Britain’s most

With a staggering over 5K+ stores across 70+ markets and an online community of 38+ million, H&M has undoubtedly successfully woven a captivating digital narrative as a fast fashion brand.  It is not surprising when considering that the brand breaks down the barrier between online and offline worlds – lick-and-collect options, in-store mobile app features,

When Walmart rolled out its Deals for Days campaign, it didn’t just increase traffic. Actually, it turned limited-time promotions into record-breaking e-commerce sales.  Similarly, Target’s Circle Rewards program has done the same by using data-driven personalization to keep customers coming back week after week. These initiatives stand out as some of the best retail advertising

No matter how big a fan you are of fashion or cultural icons, there is at least one unforgettable fashion marketing campaign that has stayed with you.  Maybe it was the mood, the soundtrack, or the face that defined a generation, but it stuck.  These campaigns go beyond fabric and design; they capture emotions, attitudes,

Gap’s marketing strategy has become a study in restraint and precision as the retailer navigates a  $1.79 trillion global apparel market that grew 3.47% in 2024. After years of aggressive discounting and a diluted brand identity, Gap Inc. integrated AI-driven personalization into its email campaigns, deployed a “ship-from-store” fulfillment model across its 3,600 locations, and