Fashion & Retail Marketing

Balenciaga marketing strategy says so much about how a fashion brand manages to become a cultural force by using extreme shockvertising and anti-fashion look. Actually, this is one of the most compelling and cautionary tales in contemporary branding. The Balenciaga marketing is actually rooted in “not afraid to be the villain of the fashion world. […]

Hermès advertising strategy is the real reason you can’t buy a Birkin, actually (not money all the time). Let us tell you another wild thing about luxury marketing: that “most coveted handbag in the world” advertises itself. While other brands are spending millions on celebrity endorsements and flashy campaigns, Hermès is doing something completely counterintuitive.

Primark marketing strategy is like a retail fairy tale: If you’ve ever walked past a Primark store on opening day, you’ve probably seen something remarkable: hundreds of people queuing around the block, shopping bags in hand, ready to storm through those doors like it’s Black Friday.  But here’s the thing that makes this even more

Wayfair marketing strategy turned a simple online furniture store into a $14 billion e-commerce powerhouse. You know that catchy jingle: “Wayfair, you’ve got just what I need.” But there’s so much more happening behind the scenes that made this company a household name. Think about the last time you shopped for furniture. Did you spend

How far can a brand push storytelling before it stops being advertising and becomes a form of cultural commentary? Few brands have ever walked that line as boldly, consistently, and unapologetically as United Colors of Benetton. Actually, Benetton’s legacy isn’t passive. It asks something of us. And as we’ve said many times in brand strategy

Black-and-white photography, minimalism, and young faces captured in a sensual, almost cinematic way… Which fashion brand comes to mind?  Of course, it’s Calvin Klein.  What began as a clean visual language in the 1980s has evolved into one of the most recognizable aesthetics in the world. While other brands adjust to the latest trend cycle,

Being loved for over a century and providing stories people trust? We are talking about John Lewis marketing strategy. It’s a case study in how heritage, positioning, communications, digital change, and customer experience work as an integrated system. According to adam&eveDDB, John Lewis marketing strategy throughout the years (especially Christmas advertising efforts) created Britain’s most

With a staggering over 5K+ stores across 70+ markets and an online community of 38+ million, H&M has undoubtedly successfully woven a captivating digital narrative as a fast fashion brand.  It is not surprising when considering that the brand breaks down the barrier between online and offline worlds – lick-and-collect options, in-store mobile app features,