Digital Marketing

Today, we’re sharing how consistent and accurate conversion rate tracking, analysis, and reporting will transform your customer retention rate and help your agency to scale. You’ve landed a brand new client, launched a PPC campaign, and continuously checked back in on results… only to find a worrisome trend: their ROI isn’t hitting the mark. You […]

Medical advances made in recent years mean that people are living longer, especially in first world countries. In fact, According to the United Nations, the number of people aged 60 years or older is expected to double by 2050, reaching over 2 billion worldwide.   Adapting to this shifting demographic requires digital marketing agencies to

Landing pages are the foundation of any digital marketing campaign. To boost desired conversions from landing pages, brands must understand and leverage the psychology behind user behaviour to adapt their design and copy accordingly. User behaviour is all the activities a website or app visitor performs, such as where and what they click on, how

When it comes to project management, digital agencies require robust tools to handle complex workflows, manage resources efficiently, and ensure successful project completion. This is where robust project management software steps in, streamlining workflows and boosting efficiency. Here are the two popular options in the market: Screendragon and Asana. But which one is the perfect

In recent years, the number of cyberattacks has risen. Several small and mid-sized businesses have been forced to shut down, including Colorado Timberline, Hearing Services, and Brookside ENT, the last of which closed after failing to recover medical files from hackers who demanded $6,500.  Hackers have been locking businesses out of their networks, sabotaging critical

As the owner of a marketing agency, you are probably too familiar with the constant struggle to find new, effective ways to increase marketing agency revenue. You can experiment with many different strategies, from setting defined goals to expanding into new marketing channels, but how can you be sure that they will work?  As frequently

Digital marketers are always busy with deadlines, campaigns, and the latest updates. Unfortunately, this can cause them to overlook crucial cybersecurity practices. If you or your colleagues exhibit any of these practices, your agency may be in danger of cyberattack.   Everyone Skips Cybersecurity Training  Often, employees do not take security training seriously. Sometimes, managers do

UGC has proven to be a powerful tool for brands that seek to build a close-knit relationship with their consumers using digital marketing. With the decline in the effectiveness of conventional advertising, marketers are searching for more effective ways of advertising, for example, interactive video ads created by digital marketing agencies such as Multiplayer’s sub-brand