Hypenet Marketing Group

Digital Marketing

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Why Your Emails Won’t Reach Inboxes in 2025: Dirty Lists Are Killing Your Campaigns

Every year, businesses lose thousands of dollars due to poor email list hygiene. Martech’s 2025 data reveals a crisis: 39% of senders rarely or never clean their lists, a recipe for spam traps, bounces, and crushed ROI. As inbox algorithms get smarter and stricter in 2025, the rules of email marketing are shifting fast. It’s

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How Will Google’s Project Mariner Redefine Usability and User Testing?

Following Google’s announcement about the highly anticipated Gemini 2.0 in early December, the world’s most popular search engine unveiled a plan for its first-ever artificial intelligent (AI) agent. Project Mariner is a research prototype built on Gemini 2.0 that is set to explore the future of human-agent interactions.  Mariner is a Chrome extension that can

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DAN Case Study: AgencyAnalytics Received 250 Qualified Leads in a Year as a DAN Member

A success story about how one of our DAN Tools members, AgencyAnalytic,s overcame common challenges as a SaaS tool, benefited from their membership with us and what being a DAN member offered them has recently come together in a case study. They shared with us what they encountered when finding and reaching potential customers, their

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8 Unforgettable Halloween Ad Campaigns to Spark Your Creativity

October brings with it more than just crisp air and falling leaves – it’s the season when brands unleash their most creative and hauntingly memorable Halloween marketing campaigns. From eerie storytelling to spine-tingling visuals, some of the best Halloween campaigns have left a lasting mark, not only for their creativity but for the way they

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Women’s Day Marketing Strategy: Successful Campaigns & Ads

A world without prejudice, stereotypes, or discrimination. Each year, brands recognize International Women’s Day as an opportunity to align with social values, raise awareness against bias, and take action for gender equality—all while strengthening their brand identity.  By participating in this global, social movement, companies/brands celebrate women’s achievements while positioning themselves as advocates for progress.

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What Makes Heinz Marketing Strategies & Campaigns So Effective?

Heinz is synonymous with ketchup in more than 200 countries.  The brand’s success is built on decades of strategic decisions, innovative food marketing campaigns, and careful audience understanding.  But what sets Heinz apart from its competitors? In this guide, I’ll explore how Heinz designs its marketing, who it targets, and which marketing campaigns have made

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Navigating the New Normal: INPULSE Transforms Marketing Uncertainty into Brand Growth

In a world where marketing strategies often promise silver bullets and guaranteed success, INPULSE embraces a radically different approach: acknowledging that uncertainty isn’t just a challenge—it’s the key to meaningful brand growth. Miami, December 17- “Marketing today is filled with familiar promises: ‘This campaign will guarantee sales,’ ‘We generated millions of impressions,’ ‘That didn’t work,

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