Being loved for over a century and providing stories people trust? We are talking about John Lewis marketing strategy. It’s a case study in how heritage, positioning, communications, digital change, and customer experience work as an integrated system. According to adam&eveDDB, John Lewis marketing strategy throughout the years (especially Christmas advertising efforts) created Britain’s most

With a staggering over 5K+ stores across 70+ markets and an online community of 38+ million, H&M has undoubtedly successfully woven a captivating digital narrative as a fast fashion brand.  It is not surprising when considering that the brand breaks down the barrier between online and offline worlds – lick-and-collect options, in-store mobile app features,

When Walmart rolled out its Deals for Days campaign, it didn’t just increase traffic. Actually, it turned limited-time promotions into record-breaking e-commerce sales.  Similarly, Target’s Circle Rewards program has done the same by using data-driven personalization to keep customers coming back week after week. These initiatives stand out as some of the best retail advertising