Learning how to publicize your business online can seem overwhelming, but with the right tools and strategies, you can improve your reach and visibility on popular social media sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest. Vertical Leap explains what digital PR is and how it can help your business grow by expanding your […]
What Is Digital PR and How Can It Help My Business? Read More »
Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better campaign performance easily. Here’s what to expect and how to make the most of it.
What Is a Google Ads Performance Max Campaign & How to Set Them up for Best Results Read More »
As an agency, it’s always good news when you get a new client. After all, more work means more profits, and it’s the primary way you grow your business. But do you have sufficient resources to handle the change? Is your existing capacity enough to meet the future demand for your products – and if
The 3 Capacity Planning Strategies Agencies Must Know Read More »
The world of marketing now has a new player, rising up the ranks and taking the market by storm – engaging content marketing. Traditional marketing techniques are being phased out. With the increased use of technology, traditional marketing is far less effective than it used to be a decade ago. To adapt to the current
Content Marketing Methods for Beginners Read More »
Did you know that 64% of digital marketers actively work on SEO on any day? It goes to show that improving your SEO and continuing to grow your organic online presence is essential to any marketing strategy. If you are looking to build a good foundation for your SEO efforts, choosing the right content management
Which Is the Best CMS for SEO? Read More »
“I want to know how my website is performing as my boss is asking me for our numbers last month urgently.” Can you prepare an analytics presentation for Thursday next week? Sincerely, Stressed-out Client Ever received a request like this on Friday afternoon from your clients when you’re wrapping up for the week? Before jumping
How to Create an Impressive Analytics Presentation Without Tearing Your Hair Out Read More »
Are you trying to figure out new ways to attract people to your website? Well, you have probably heard of pay-per-click marketing. Indeed, having ads is a popular way to get new visitors to your site and it can be worth the expense. But, there is also something else you can try. We are talking
What Are the Advantages of Google Ads Sitelink Extensions? Read More »
The whole web is made of links, and links are the natural way any website gets discovered. Besides, this essential interconnection helps webpages grow in value, which encourages us to build more and more quality links to our websites. Link building is the process of making other websites link to yours. Such links are called
How to Build Backlinks for SEO Read More »
In order to write a winning web design proposal, you must ensure that you cover every aspect of the project. This includes the client’s pain points, goals, budget, tools, timeline, and more. The proposal is the first step in showcasing your agency’s strengths and capabilities and boosting your chances of winning the project. What is
How to Create a Winning Web Design Proposal? Read More »
How much time and effort do you put into your local SEO? Often, this is an area that businesses neglect, concentrating on general search engine optimization. But, this is a mistake and it means that local people cannot find your brand. You could be losing out on a lot of potential sales simply because of
Why Local SEO Services are Vital in London Read More »
