The marketing role is constantly evolving to keep up with the changes caused by technological advancements. The qualities you needed in a marketer a few years ago differ from the skills required today. It is crucial to keep up with the changes and master the necessary channels to ensure lasting success. Recent studies have shown […]
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If you are looking for the best PPC and SEM reporting tools to provide comprehensive PPC reports that show how your SEM strategy is going on, you are at the right place! Solid, reliable and comprehensive PPC reports for clients are an essential part of digital advertising agencies in order to keep track of the
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People tend to work out problems with two different strategies. Either they work through some evidence and make a point of it, or a solution pops into their mind along with a feeling that the answer is right and they choose to believe their gut. The first problem-solving way is what we call the use
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Content marketing is critical to driving traffic to your website, guiding customers through the sales funnel, boosting sales, and establishing you as an authority in your field. However, without an effective content strategy, you could invest more funds into your campaign while getting minimal returns. If you are not getting the expected ROI from your
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The use of social media has skyrocketed, and it is essential for furthering your social media marketing initiatives in the healthcare industry. In this highly competitive field, a strong healthcare social media marketing strategy must be implemented in order to stand out from the crowd and reach patients and consumers. Naturally, with the developing technology,
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A channel trailer is one of the most important things people pay attention to when they decide if they want to subscribe to a YouTube channel or not. It is a short video that introduces you and your content to users that are not subscribed to your channel yet. That is why it is so
YouTube Channel Trailer: How to Make a Stunning One – 2022 Guide Read More »
Marketing is an ever-changing industry, with new trends and best practices constantly evolving. In order to execute marketing at the highest level, you have to build relationships with customers, tell your story in an authentic way, garner the attention of your target audience, and constantly analyze your results and adjust accordingly. It’s the responsibility of
5 Activities to Have In Your Mix When Running B2B Tech Marketing Read More »
Google Analytics 4, more commonly referred to as GA4 is Google’s replacement for Universal Analytics. UA will be sunset in July of next year, after which it will stop collecting data. Like it or not, GA4 will soon be our only option for collecting user data – but why shut down Universal Analytics in the
Google Analytics 4: How to Prepare Clients for the Future of Website Tracking Read More »
Content is one of the most important ranking factors. This has been mentioned by Google and proved by SEO specialists many times. Search engines don’t limit themselves to keyword matching anymore, they’ve progressed significantly. Thus, content optimization is much more than filling a page with target keywords. Here I will tell you about all the
Content Optimization Guide for Higher Rankings Read More »
It’s no secret that WordPress is one of the most popular platforms in the world. It powers half of the world’s websites — over 80 million — and has evolved from a humble blogging platform into one of the most powerful content management systems on the market. But there are plenty of uses for business
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