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Google Analytics, Google’s own web analytics solution, has been serving millions of users since it was launched in 2005. Collecting data from websites and applications to provide insights for professionals, it’s the most widely used web analytics service as of 2019.  Analytics tools are rapidly becoming all the more comprehensive: They provide even more refined […]

What do clients think of you when they are on the Internet? Have you reviewed what they see about your business? Do they get the same message wherever they find your business? Your digital presence, the content you produce, the posts you reshare, the comments you make, and the online conversations you engage in are

Getting your products from one place to another can be stressful at times. It’s not easy to guarantee the safety and security of your items for the entirety of their journey, and sometimes items go missing; it’s not unheard of.  Well, there is a solution to that, NFC tags. With these handy little devices, you

The holidays are always the most beautiful time of the year, with festive gift-giving likely to surge with retailers turning to Google time and time again to boost sales. Indeed, the festive season, whether it be Black Friday, Christmas, or Boxing Day, is one of the most wonderful and fruitful times of the year. And

Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better campaign performance easily. Here’s what to expect and how to make the most of it.