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How Agencies Can Leverage E-commerce Trends to Drive Client Success

The E-commerce industry has evolved dramatically over the years. It’s no longer the decade-old online e-tailer space where you simply add products and sell.  Today, it has become an ever-changing ecosystem dominated by personalization, optimization, AI, and upcoming E-commerce trends–shaping the future of online shopping.  Fortunately, digital agencies exist to help you not only adapt […]

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Google Consent Mode: Navigating Privacy-Led PPC Marketing

On March 6th, 2024, Google launched Google Consent Mode for all advertisers reaching users from EU, EEA, and the UK. On July 31st, 2024, Google Consent Mode started applying to ads reaching users in Switzerland. Now, two quarters after Google Consent Mode came into force, it seems that a lot of PPC Marketers and companies

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How to Get Clients for Your Digital Marketing Agency in 2024 (17 Steps)

The digital marketing industry is brimming with agencies that excel at delivering results for their clients, yet many face challenges when trying to grow their own businesses.  With the landscape evolving almost daily, now is the time to invest in yourself and ensure you’re not left behind.  Whether you’re a new face or an old

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Seasonal Marketing: 5 Strategies for Year-Round Business Success

The holiday decorations were barely packed away when Valentine’s hearts started popping up on social media. Before you know it, it’s back-to-school season, then Halloween, then Christmas, and then the cycle begins anew. That’s the magic of seasonal marketing at play. This dynamic approach to promotion allows businesses to ride the waves of consumer behavior

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Winning International Clients for Your Digital Marketing Agency [5 Key Strategies Included]

Expanding your digital marketing agency to attract international clients? That’s where the real growth opportunities lie. Not only can it boost your revenue, but it also lets you diversify your portfolio and tap into exciting new markets. But let’s face it—landing international clients for digital marketing from regions like Europe, Canada, or Australia isn’t always

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Blockchain in Action: New Era for Digital Marketing

Although blockchain was initially developed as an enabler of digital currencies, the technology continues to expand its applicability across multiple fields that are not directly related to financial services.  The major strength is that it offers a secure, decentralized, and open system for data and transaction management which has boosted its application in different fields.

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Marketing Funnel Strategies for Digital Agencies: Convert More Clients

If you studied marketing in school or just happen to be working in a related department, you’ve probably heard of the marketing funnel by now. It’s one of those fundamental concepts that’s as essential as a morning coffee for marketers.  From awareness to conversion, each funnel stage uniquely guides potential clients on their journey to

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7 Key Benefits of Digital Marketing Outsourcing: A Complete Guide

Instead of getting overwhelmed by the increased marketing workload and being unable to handle everything in-house, digital marketing outsourcing lends a hand to you!  When you outsource your digital marketing endeavors, you’ll tap into the world of digital agencies, which are more than ready to take your marketing to the next level. What do you

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Agile Development Methodologies

Agile development methodologies have become essential for software product development. Agile frameworks help teams adapt quickly to changing requirements and deliver high-quality software efficiently.  In this post, we’ll explore three key Agile methodologies—Scrum, Kanban, and Extreme Programming (XP)—and their applications in the world of software development, especially within digital agencies. Overview of Agile Development Agile

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