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Inspiring EdTech Marketing Trends and Strategies Shaping 2024

Education Marketing /

Projected to reach a value of $696 billion by 2028, the EdTech industry is booming, much like the digital marketing industry. Both sectors are increasingly intertwined, driving growth together. However, this expansion brings its own set of challenges. As educational needs evolve and technology advances at an unprecedented rate, EdTech companies are finding it increasingly […]

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Protect Your Brand: Essential Social Media Safety Tips for Digital Marketers

Digital Marketing /

Facebook, X (formerly Twitter), Instagram, TikTok, and other social media sites, have become a part of our daily lives that’s usually just as important as eating. These platforms connect us as individuals and also organizations with a global audience. We can chat, find services, and express our thoughts and values there. This is great if

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Are You an Invisible Expert? Personal Branding for Lawyers to Become Industry Leaders

Legal Marketing /

If you feel like an invisible expert in the cutthroat legal market, you are not alone, and we have some good news: You’ll learn every key tip and legal marketing strategy you need to boost personal branding for lawyers. Before starting, let’s be clear about one thing.  Personal lawyer branding will help you elevate your

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Leveraging E-commerce Integration to Boost Your Business and Gain Happy Customers

E-commerce /

The E-commerce marketplace has exceeded $7 billion in size. With the pace at which it’s growing, projections show that it’s likely to surpass the $24 billion mark by 2031.  However, other areas are growing significantly, like customer demand for better services, technicality in operating back-office logistics, complexities in E-commerce marketing, and more. Fortunately, there are

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Digital Marketing Agency Market Size: A Complete Breakdown by Niche & Service

Agency Growth /

Businesses are investing more in digital marketing services to assist them with their digital marketing demands in order to remain competitive. With that high in demand, the digital marketing agency market size is also expanding globally, making it highly essential to understand the numbers and trends that define this dynamic industry. In fact, the global

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Maximizing Revenue: Upselling Opportunities for Digital Marketing Agencies

Agency Growth, Apple Ads & Digital Marketing Campaigns /

Have you ever wondered how much potential revenue your digital agency might leave on the table by not considering upselling opportunities?  According to the book Marketing Metric, the typical odds of closing a sale are 60–70% with an existing customer, compared to just 5-20% with a new one. That’s why we are here: to show

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