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As Influencer Marketing Matures, Brand Safety Concerns Are on the Rise

Influencer marketing is a big business – and it’s showing no signs of stopping. The market is estimated to grow to $199.6 billion by 2032, representing a whopping 28.6% CAGR over the course of a decade. In 2024 alone, marketers are projected to spend 16% more on influencer marketing budgets than last year.  The cultural […]

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Choosing the Right Hosting for Your Digital Marketing Agency’s Tech Stack

Digital marketing companies striving to give outstanding services depend on choosing the correct hosting provider in the constantly evolving digital terrain. Your chosen hosting platform significantly affects website performance, SEO results, client satisfaction, and your capacity to scale—which is why it is not only a technical decision. Finding a hosting provider that fits agencies’ growing

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Black Friday Marketing Strategy: Inspiring Ideas, Campaigns and Best Practises

As the holiday shopping season approaches, Black Friday is poised to be again a major sales event. According to Salesforce, 63% of consumers plan to shop on Black Friday in 2023, highlighting the significance of this event for businesses of all sizes. That means the Black Friday marketing area has become a real battleground, with

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Top 8 Digital Marketing Agencies in Texas for 2025

In Texas, digital marketing is more than a service—it’s a cornerstone of business success. In other words, the state is a hub for a diverse range of digital marketing companies that power growth across industries like tech, healthcare, retail, real estate, and more.  These online marketing agencies don’t just create campaigns—they drive the state’s economy, offering

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Profitable Social Media Marketing Niches to Find New Customers (With Real-World Examples)

For social media marketing agencies (SMMA), finding a niche can mean the difference between simply sustaining the business and creating a thriving, sought-after agency. Some SMMA niches are so lucrative that targeting them can help establish you as the go-to expert in your field. But which niches are worth focusing on, and what practical steps

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8 All-Time Best Video Game Marketing Campaigns That Gamers Still Talk About

When it comes to creating memorable video game marketing campaigns, some brands have set a standard that’s hard to beat, fueling a market projected to reach $282.30bn. Whether through immersive trailers, influencer partnerships, or unique in-game events, these campaigns have kept fans engaged, hyped, and talking for years. In this post, I’ll walk through the

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New Balance Marketing Strategy That Redefined Sneakers

After its greatest ad, “worn by supermodels in London and dads in Ohio,” New Balance has proven that its marketing efforts have evolved to resonate with highly diverse audiences.  The brand’s journey from functional footwear to a global fashion icon is a testament to its smart, adaptable marketing strategies. You are invited to look closely

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