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Programmatic marketing refers to the use of automated platforms to buy and sell digital ad space in real-time. Programmatic advertising uses artificial intelligence and data analysis to simplify the advertising process which is different from traditional methods that need extensive negotiations, paperwork, and manual placement. The new technology helps companies target their ads on the

Customer acquisition costs have skyrocketed, increasing by nearly 222% over the past decade.  Businesses are feeling the pressure to attract new customers without blowing their budgets.  That’s where you need PPC, one of the fastest ways to generate measurable results by connecting with the right audience at the perfect time! Let’s take a closer look

Every marketing campaign aims to keep customers engaged enough to convert. But how can you make sure you’re providing smooth customer journeys? The answer is through mapping customer journeys using marketing funnel analytics. In this article, we’ll give a deep dive into this technique. We’ll explore how you can use funnel analytics to support your