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What 300 Top-Performing Beauty Ads Taught Us About Winning Creative Strategies in 2025

Beauty & Cosmetics Marketing /

Let’s be real, most beauty brands are burning money on ads. They invest in high-end production, beautiful visuals, and influencer collaborations, yet many of their ads fail to convert. Why? Because they’re focused on aesthetics instead of performance. At Evolut, we wanted to uncover what actually works in beauty advertising. So, we analyzed 300 of […]

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Nike’s Marketing Strategy: Key Campaigns That Win

Nike Ads & Digital Marketing Campaigns, Sports Marketing /

The world-famous Nike’s digital marketing is top-notch, no doubt.  And, what’s their secret?  The quick answer is that the powerhouse doesn’t just sell athletic gear, but inspiration. Nike’s marketing campaigns tap into the desire for achievement, using stories of perseverance and strength to resonate with their audience. Think about the feeling of reaching a goal

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How Are Advanced Technologies Changing the E-commerce Industry for the Better?

Digital Marketing, E-commerce /

The way we do business has fundamentally changed, and so has consumer behavior. The current landscape estimates a staggering growth in e-commerce. In 2023, it is estimated that retail e-commerce sales will exceed $5.8 trillion, and by 2027, sales are expected to grow by 39 percent to over $8 trillion. The primary driver of this

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Obtaining the Social Media Data That Influencer Agencies Need

Influencer Marketing, Social Media Marketing /

Demand is rising for influencer marketing services, with brands doubling down on this marketing tactic across all industries.  The impact of influencer marketing has driven social media to overtake paid search as the largest global advertising channel, according to Influencer Marketing Hub, and more than 80% of marketers find it to be an effective strategy.

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Marketing Strategy That Works: How Jewellery Brands Are Winning in 2025

Digital Marketing, Fashion & Retail Marketing /

The jewellery industry is more competitive than ever. Consumers have endless choices, and standing out requires more than just a beautiful product, it takes smart marketing, strong storytelling, and a brand that knows its audience inside out. At Scoop International Fashion Show in London, we spoke to top jewellery designers about what’s really working in

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The Ultimate Guide to Gen Z Marketing Campaigns (+ Strategies Analyzed)

Digital Marketing /

Gen Z marketing campaigns are where authenticity counts, memes have become part of everyday culture, and brands that don’t adapt risk falling behind.  The majority of Gen Zers gainfully employed in full-time, part-time, or freelance roles, and they constitute a quarter of the workforce. So, they’ve been earning money for a while and are eager

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12 Top TikTok Marketing Agencies Crushing Social ROI in 2025

Digital Advertising, Social Media Marketing /

TikTok might seem like a platform for dancing or lip-syncing trends, but the truth is, it’s so much more than that.  As widely known, TikTok’s rapid growth has transformed it into a dominant force in social media marketing. So much so that, as of January 2025, the popular platform boasts over 1.5 billion monthly active

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