Hypenet Marketing Group

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Why Real E-Commerce Photography Still Beats AI-Generated Imagery

We’ve always been about more than pixels and code. Series Eight is where stories unfold, brands find their edge, and ideas become tangible. Now, we’ve taken things up a notch with S8 Studios—our dedicated creative space in Portugal for content, photography, and everything in between. It’s not just a studio. It’s where products find their […]

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IKEA’s Marketing Strategy: How IKEA Serves Culture & Connection

IKEA is one of the most recognizable brands in the world—not just for its flat-pack furniture, but for the full experience it creates around everyday life.  IKEA has built a brand on culture, comfort, and connection, turning shopping into a spatial experience shaped by food, storytelling, and even unexpected trends like IKEA dating. So, behind

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Chanel’s Marketing Campaigns and Strategies: What Works and What Doesn’t?

Chanel’s marketing exists in its own time zone, and only a few brands are able to do so.  While much of the fashion world accelerates toward immediacy like viral moments, influencer deals, and algorithm-driven creativity, Chanel keeps its distance.  The pace is slower. The language, quieter.  Yet the impact is lasting. Chanel’s marketing campaigns are

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Creating Impactful UGC Scripts for Authentic Engagement

User-generated content (UGC) has emerged as a powerful tool for engaging audiences and building trust online. When executed correctly, UGC can drive interaction, raise brand awareness, and even influence purchasing decisions. But to achieve these results, the key lies in creating impactful UGC scripts that resonate with your audience.In this article, we’ll explore how you

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The Hidden Cost of Late Payments: How Digital Agencies Can Reclaim $10,000+ in Annual Revenue

Late payments are more than a frustrating delay—they’re a silent profit killer.For digital agencies, where projects move fast and cash flow needs to keep pace, overdue invoices create a chain reaction of operational stress. According to MYOB Business Monitor, a third of Australian SMEs report experiencing late payments, which directly impacts cash flow reliability. But

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The Billing Advantage: How Fast Agencies Stay Ahead

Forget billing as an afterthought. Smart agencies are turning their systems into a playbook for faster payments and stronger client relationships. Why Billing Deserves a Seat at the Strategy Table Fast-moving digital marketing agencies are brilliant at winning work: great pitches, sharp creative, and relentless client acquisition. But the smartest operators are unlocking a quieter,

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Uber Marketing Strategy: How Digital Innovation and Social Media Drive Global Success

Lifestyle alterations in the mid-2000s caused the world to get dominated by mobile apps and being comfortable with fast-paced global formations, Uber has welcomed us into our lives with its controversial struggles since 2009 and boosted its brand awareness with digital marketing. The ridesharing company owns a fleet of cars, SUVs, and independent vehicles that

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Marketing Automation for Agencies: 5 Ways to Save Time with AI

AI can not only automate all the busywork and save you time, but also become a strategic partner to level up client strategies. And it’s not just theory—the numbers speak for themselves: All this proves that agencies aren’t just saving time, but they’re also scaling without burnout.  In this article, we’ll break down the top

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