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What is a GEO Agency? A Complete Guide to Generative Engine Optimization

How much has AI really changed the marketing and agency industry in the past five years?  The answer: completely.  From all kinds of creative production to audience targeting, digital marketing agencies worldwide redefined (no doubt) their operating models around AI-first systems. So much so that some of them recreated themselves as an AI agency.    This […]

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Agency Capacity Planning: Proven Strategies & Smart Solutions for Marketing Agencies

When you, as a marketing agency leader or operator, ask, “Can we take on this new project with the resources we currently have?” you are effectively engaging in agency capacity planning.  At its core, this process involves assessing how much work your agency can handle right now and in upcoming periods, given your team’s skills,

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How to Get Clients for Your Digital Marketing Agency in 2026 (17 Steps)

The digital marketing industry is brimming with agencies that excel at delivering results for their clients, yet many face challenges when trying to grow their own businesses.  With the landscape evolving almost daily, now is the time to invest in yourself and ensure you’re not left behind.  Whether you’re a new face or an old

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Digital Marketing Agency Team Structure: How to Build a Winning Team in 2026

Digital marketing may seem easy since it’s done online, but many agency owners overlook the importance of having the right digital marketing agency team structure. Ideally, you should invest equal time and energy in building a team that effectively handles online marketing tasks. With digital marketing among the top 10 in-demand skills and a 6%

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Jewellery Marketing Campaigns That Won the Internet: Tips for Marketers & Brands

Jewellery marketing campaigns that trend for a week? Or those that actually change how consumers connect with brands? The jewellery industry is no longer powered just by sparkle or showing off; it’s driven by stories, ethics, and human connection. According to the Retailer’s Guide to Marketing Diamond Jewellery, “marketing must begin with your customer’s satisfaction,

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11 Unforgettable Halloween Ad Campaigns to Spark Your Creativity

October brings with it more than just crisp air and falling leaves – it’s the season when brands unleash their most creative and hauntingly memorable Halloween marketing campaigns. From eerie storytelling to spine-tingling visuals, some of the best Halloween campaigns have left a lasting mark, not only for their creativity but for the way they

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How Calvin Klein Marketing Strategy Sets the Standard in Fashion Marketing

Black-and-white photography, minimalism, and young faces captured in a sensual, almost cinematic way… Which fashion brand comes to mind?  Of course, it’s Calvin Klein.  What began as a clean visual language in the 1980s has evolved into one of the most recognizable aesthetics in the world. While other brands adjust to the latest trend cycle,

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