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Lush Marketing Strategy: How to Attract and Retain Beauty Customers

Beauty & Cosmetics Marketing /

Lush Cosmetics, the British pioneer of handmade and ethical beauty, made a headline-worthy decision: it quit social media entirely. No Facebook, no Instagram, no TikTok. At a time when most brands double down on digital engagement, Lush walked away from the algorithm, choosing instead to prioritize mental health, ethical integrity, and real-world connection. And while […]

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CPA Campaigns for Agencies: How to Prove ROI and Attribution to Clients

Agency Growth /

Running CPA campaigns is only half the equation. The real test begins when your client wants proof that their investment is paying off. “What did this campaign actually do for us?”  It’s a question every agency faces. And if your answer feels vague or overloaded with jargon, even a well-performing campaign can lose its impact.

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Navigating the New Normal: INPULSE Transforms Marketing Uncertainty into Brand Growth

Digital Marketing /

In a world where marketing strategies often promise silver bullets and guaranteed success, INPULSE embraces a radically different approach: acknowledging that uncertainty isn’t just a challenge—it’s the key to meaningful brand growth. Miami, December 17- “Marketing today is filled with familiar promises: ‘This campaign will guarantee sales,’ ‘We generated millions of impressions,’ ‘That didn’t work,

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Puma Marketing Strategy & Campaigns: Bold Branding in Action

Sports Marketing /

It all starts with that iconic leaping cat— fast and impossible to ignore.  Rather than an ordinary streetwear brand, Puma is a cultural force that knows how to turn moments into movements.  From street-style collabs to boundary-pushing athlete partnerships, Puma’s marketing strategy is all about energy, attitude, and relevance. You’re invited to explore how Puma’s

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Gap’s Marketing Strategy Under the Spotlight: 4Ps to TikTok

Fashion & Retail Marketing /

Gap’s marketing strategy has become a study in restraint and precision as the retailer navigates a  $1.79 trillion global apparel market that grew 3.47% in 2024. After years of aggressive discounting and a diluted brand identity, Gap Inc. integrated AI-driven personalization into its email campaigns, deployed a “ship-from-store” fulfillment model across its 3,600 locations, and

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Discover Intel Marketing Strategy and Winning B2B Campaigns 

IT & Tech Marketing /

Being a tech giant is one thing, but staying one is a completely different story.  No doubt, Intel owes a significant portion of its success, aside from its technical expertise, to its outstanding marketing strategies and groundbreaking B2B campaigns.  This multinational technology company has consistently maintained its leading position in the industry, establishing its brand

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Audi’s Marketing Strategy: A Crash Course in “Progress Through Technology”

Automotive Marketing /

Without a solid marketing strategy, we wouldn’t know quattro™ all-wheel drive and the sleek German engineering of Audi.  When you peel back the layers, Audi’s 4Ps marketing mix emerges as the foundation supporting every campaign, social media push, and traditional ad buy. In this blog post, I’ll share insights into their SWOT analysis, laser-focused audience

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Artificial Intelligence in ITSM: Reducing Ticket Volume Through Automation

AI Marketing /

ITSM management has traditionally been characterized by a series of manual activities that tend to generate a high volume of tickets and delays in problem resolution. However, things are rapidly changing. Artificial intelligence today enables organizations to enhance, streamline, and accelerate ITSM operations. Integrated into numerous solutions, AI ITSM is redesigning IT service delivery and

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