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Short-Form Video Trends 2024: What’s Hot Right Now?

Social media is everywhere these days, and it is home to new short-form video trends emerging every other day. Their reach is wide, and their appeal is amplified.  In other words, short-form videos are taking over! (If they haven’t already.) They grab attention quickly and have become a must-have tool for content creators and marketers […]

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Key Reasons Why Working With Marketing Agencies Is Worth It

Are you wondering if hiring a digital marketing agency is a worthwhile investment for your brand? Right?  This choice could have a big influence on your marketing campaigns and entire business development in the digital marketing ecosystem. The advantages of working with an agency—such as specialized knowledge, cutting-edge tools, and significant cost savings—often greatly exceed

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Working with Non-Technical Clients in Web Development Projects

Whether your clients come from large corporations, small enterprises or collaborative teams, managing non-technical clients presents its own set of challenges.  Each client group has varying degrees of understanding regarding the technicalities of the web development process, and this can have an impact on how the clients are managed during a project, and how you

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Mastering Website Development Projects and Client Retention

Most agencies have experienced website development projects that didn’t go as planned, leaving clients dissatisfied and ready to share their negative experience with their peers. Identifying where things go wrong and implementing processes to mitigate issues is crucial. If done right, you’ll have no shortage of loyal clients that will happily spread the word and

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How to Tell Your Agency is Going to Be Hacked Soon?

Digital marketers are always busy with deadlines, campaigns, and the latest updates. Unfortunately, this can cause them to overlook crucial cybersecurity practices. If you or your colleagues exhibit any of these practices, your agency may be in danger of cyberattack.   Everyone Skips Cybersecurity Training  Often, employees do not take security training seriously. Sometimes, managers do

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User-Generated Content: A Playful Way to Turn Users’ Content into Successful Marketing Campaigns

UGC has proven to be a powerful tool for brands that seek to build a close-knit relationship with their consumers using digital marketing. With the decline in the effectiveness of conventional advertising, marketers are searching for more effective ways of advertising, for example, interactive video ads created by digital marketing agencies such as Multiplayer’s sub-brand

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The Complete Guide to SOPs for Digital Marketing Agencies (w/ AI-Powered Steps)

Feeling overwhelmed by the ever-changing digital marketing landscape? Many agencies struggle with maintaining consistent processes and client satisfaction amidst the constant updates and new trends. Here’s the good news: implementing a robust Standard Operating Procedure (SOP) for your digital marketing agency can be a game-changer. Let’s explore how SOPs can help your agency. What Is

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