Hypenet Marketing Group

Birkenstock Advertising: How Marketing Turned Sandals into a Status Symbol

Birkenstock advertising is not trend-chasing marketing, which you might expect from one of the world’s most talked-about footwear brands.  When you think of fashionable shoes & sandals, Birkenstock is probably not the first name that comes to mind. For most of its history, the brand was associated more with comfort, nurses’ stations, and the occasional …

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