Hypenet Marketing Group

Understanding The Barbie Movie’s Masterful Marketing Strategy

Did you watch the Barbie movie yet?! If you said yes, amazing! If you said no, we’re here to tell you why you should, from a marketing perspective! Over the years, Barbie has been a cultural icon across generations, representing aspiration and change. Since her debut in 1959, Barbie has been a symbol of femininity, …

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