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A New Wave in Influencer Marketing: Micro and Nano-Driven Strategies

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Influencer marketing has become an irreplaceable tool among the current brand communication approaches, offering businesses a number of potent tools to engage with the target audience. It seems that influencer marketing has always been a part of advertising with different celebrities advocating for brands. Along with other marketing tools that such agencies as Multiplayer and gamified.marketing provide […]

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How to Fire a Client without Burning Bridges: A Guide for Agencies

Agency Growth, Uncategorized /

Today, some industries might still embrace the rule “The customer is always right,” but the digital marketing ecosystem operates differently. When a particular client’s demands or behaviors overshadow the enthusiasm and productivity of your team, it is time to consider how to fire them. Knowing when and how to distance your agency from a “toxic”

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The Future of Business Communication: Messenger Marketing and Chatbots in 2024

Digital Marketing, Uncategorized /

Chatbots and auto funnels are considered the next best thing to the internet. Those who use messenger marketing in business already know about their advantages, opportunities and crazy potential. Technology is everything that wasn’t around when you were born. Alan Kay Messenger marketing is the promotion of business through fast messaging services. The ecosystem is

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Listening to Your Customers: How to Collect Feedback?

Digital Marketing, Uncategorized /

Within the core of every successful venture lies customer feedback. Insights from the audience are the key to uncovering unmet needs and fresh perspectives.  But how can you truly understand what customers want? Join us to explore which types of feedback can enhance a brand’s social media reputation, what can be automated, and which methods

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What Happens When High Earners Opt Out of Ads?

Advertising, Uncategorized /

The continual rollout of multitiered streaming services has made it easier than ever for customers to sidestep marketing messages, as they pay a premium to enjoy programming without any interruptions for ads. This poses a challenge for marketers, who remain keen as ever to reach higher-income households: the customers with the most disposable income are

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