Supplement Marketing Strategy in 2025: 5 Big Shifts Brands Can’t Ignore
The global supplement industry is expected to reach $206 billion in 2025, as Bill Giebler stated in his speech at Vitafoods Europe 2025. This growth is driven by evolving consumer expectations, shifts in digital behavior, and next-generation technologies such as AI and wearables. But for many supplement brands, the challenge isn’t just about product formulation, […]
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