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Imagine wearing special glasses that show you extra things in the real world, like information bubbles or cool 3D models. That’s augmented reality (AR)! It adds digital stuff onto what you see normally. Virtual reality (VR) is like stepping into a whole new world created by computers. Imagine putting on a VR headset and finding […]
VR and AR Gamification for Immersive Customer Experiences Read More »
Augmented reality (AR) and virtual reality (VR) are two dynamic technologies that have gathered the attention of marketers in the rapidly changing field of digital marketing, redefining the way brands communicate with their audiences. By enabling a fluid dance between the digital and the physical, these technologies are doing more than just changing the rules
Reality Reinvented: AR & VR and Case Studies Shaping Brand Experiences Read More »
A metaverse is a digital universe where you can be anyone, do anything, and go anywhere. It merges the real and virtual worlds, allowing remote work, virtual concerts, global exploration, and much more. It is where people can interact with other people and digital objects in a more immersive way than it is possible online
Marketing in Metaverse: Blurring the Lines Between Real and Virtual Worlds Read More »
As innovations in technology advance, we often find ourselves wondering: Is virtual reality going to be important in entertainment? And the answer is a big YES. Augmented reality and virtual reality are two of the most exciting new technologies in recent years. They have the potential to revolutionize the way we interact with the world
How Will AR / VR Headsets Affect Media & Entertainment Industry Read More »
No doubt that over the past few years all the advertising and marketing ecosystems have been noting artificial intelligence and its impact on digital. However, it seems that the story is longer than we thought. The emergence of AI and the mixed technologies herald a wave of remarkable advancements and promising opportunities. However, it also
Will Generative AI and Mixed Reality Technologies Change Our Lives Radically? Read More »
It is difficult to deny that the international gaming sector is undergoing some seriously exciting changes at the moment, encouraged and enabled by a variety of cultural, social, and technological developments. And the UK has been at the forefront of much of that change. The last half-decade has seen a growth of more than 10%
Gaming Industry Trends We Expect to See in 2023 Read More »
