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User-Generated Content Done Right: Insights & Examples by Leading Brands

It is now more crucial than ever for brands to use visual social proof in their online marketing campaigns. And that leads us to think about user-generated content. Through that blog, we’ll be finding out the best UGC practices by analyzing real-world examples.  Keep reading.  What is a User-Generated Content Campaign? In the simplest terms, […]

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Spotify’s Marketing Strategy & 5 Effective Marketing Campaigns

“Everyone gets to celebrate who they are and their listening.” Sloan-Vincent from Spotify explains how Wrapped became a cultural phenomenon and got users’ radar over the years. The biggest music streaming platform in the sector, Spotify has been irreplaceable by its users since 2006.  Being on various operating systems and its budget-friendly subscription plans allow

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