Social Media Marketing

One of the many features that Instagram offers us is Instagram Explore. We already understand very well that whatever video and content we watch on Instagram, the same will come to us. That’s how the Instagram algorithm works. The same concept applies to Instagram Explore. However, Instagram Explore has some points to consider.  For example, […]

Reach. Engage. Convert.  That’s what social media marketing can do for businesses: small, medium, or large.  With the right social media marketing strategies, businesses can reach the target audience and boost engagement. This can help build a positive online presence, thereby accelerating conversions.  In fact, a 2021 report states that social media marketing proved effective

TikTok Shop LIVE has been a game changer for businesses, many of which have witnessed significant growth since having embraced the live shopping feature. With the right execution, there’s a genuine opportunity to make incredible sales in a relatively short time. Merchants worldwide are recognising this fertile ground for revenue, and have begun the painstaking

Anyone who’s ever tried their hand at LinkedIn marketing or has engaged with an agency for it would have surely come across the age-old tool – LinkedIn Lead Gen Forms. We’re sure you have too! They’re the most popular and widely used ways of LinkedIn lead capturing (and the most convenient one too!) However, the

TikTok is a global social media platform.TikTok provides a platform for users to showcase their creativity and monetize their content through various means. TikTok has made things easier.  Imagine that you can advertise and sell your products, gain followers, increase your brand awareness, and cooperate with other brands on one platform.  This blog will tell

You can’t underestimate the power of Twitter as a platform for your business when it comes to marketing. Not only does it help you connect directly with your customers, but it also empowers you to forge long-lasting relationships with your audience while consistently promoting your brand and building awareness around it. Today I’m delving into

After a survey conducted by ICSC, Financial Post mentions that the US alone spent about $226 million on holiday shopping in 2021. As we continue to heal from the lingering damage caused by COVID-19, and with the inflation prices continuing to increase, both shoppers and businesses are in for a surprise this holiday season. After

A marketing funnel lets you map the customer journey, from awareness all the way through to post-purchase advocacy. Brands devise content and messaging around the different stages of their funnels, and each stage needs to be equally well-ideated if they want their customers to have frictionless interaction with them over the long term. For example,