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Demand is rising for influencer marketing services, with brands doubling down on this marketing tactic across all industries. The impact of influencer marketing has driven social media to overtake paid search as the largest global advertising channel, according to Influencer Marketing Hub, and more than 80% of marketers find it to be an effective strategy. […]
Obtaining the Social Media Data That Influencer Agencies Need Read More »
TikTok might seem like a platform for dancing or lip-syncing trends, but the truth is, it’s so much more than that. As widely known, TikTok’s rapid growth has transformed it into a dominant force in social media marketing. So much so that, as of January 2025, the popular platform boasts over 1.5 billion monthly active
12 Top TikTok Marketing Agencies Crushing Social ROI in 2025 Read More »
Marketing content from influencers can be seen almost everywhere. It’s nearly impossible not to scroll through social media or see traditional forms of advertising without the use of individuals who have a mass following. Whether it be sports stars, reality stars, or individuals who have managed to trend and go viral on social media, these
Integrating Influencers Content into Multi-Channel Marketing Strategies Read More »
A quick & easy question: What makes brands unforgettable? It’s not just their product—it’s their story. The world’s top creative agencies know this, and they’ve mastered the art of brand storytelling to help businesses stand out, connect, and thrive. Agencies like Wieden+Kennedy, Ogilvy, and 72andSunny have set the standard, releasing creative ad campaigns like Nike’s
Top 7 Leading Creative Agencies Revolutionizing Brand Storytelling Read More »
Influencer marketing is a big business – and it’s showing no signs of stopping. The market is estimated to grow to $199.6 billion by 2032, representing a whopping 28.6% CAGR over the course of a decade. In 2024 alone, marketers are projected to spend 16% more on influencer marketing budgets than last year. The cultural
As Influencer Marketing Matures, Brand Safety Concerns Are on the Rise Read More »
For social media marketing agencies (SMMA), finding a niche can mean the difference between simply sustaining the business and creating a thriving, sought-after agency. Some SMMA niches are so lucrative that targeting them can help establish you as the go-to expert in your field. But which niches are worth focusing on, and what practical steps
How do you describe a social media agency? Is it a team that manages social media accounts? A strategic partner that helps businesses navigate the digital landscape? Or a helping hand in executing tailored strategies across various platforms? Actually, all of these and more. There is no need to say that social media agencies have
Social Media Marketing Agency Services List: 2024 Trends Included Read More »
Let’s face it—in a digital landscape where 4.9 billion people use social media channels, simply posting regularly isn’t enough. Your content needs to resonate, drive engagement, and showcase your digital agency’s expertise. For digital agencies, this means that every post is an opportunity to build your brand’s reputation management strategy while engaging with your audience.
Social Media Post Ideas for Digital Marketing Agencies Read More »
Social media is everywhere these days, and it is home to new short-form video trends emerging every other day. Their reach is wide, and their appeal is amplified. In other words, short-form videos are taking over! (If they haven’t already.) They grab attention quickly and have become a must-have tool for content creators and marketers
Short-Form Video Trends 2024: What’s Hot Right Now? Read More »
As Pride Month – the most colorful time of the year – approaches, shareholders, customers, and the advertising ecosystem eagerly anticipate social media feeds filled with an array of colors. Pride Month, a celebration of love, diversity, and equality, also signifies a profound understanding of a community consisting of millions. First things first, as a
Creative Pride Month Ideas and Social Media Posts to Win the LGBTQIA+ Community in 2024 Read More »
