SEO & SEM

Every website owner wants to be the top search result on Google. We all know that this is where you gain traffic and you can make sales. But we also know that getting there can be a difficult journey. It is going to take a lot of hard work and consistency to achieve that number […]

Nowadays, over half of all searches end with a zero-click on the first Google search results page (SERP for short). Searchers either get answers to their questions straight away or refine their queries because they are dissatisfied with what they see. So, the question is, doesn’t Google rob websites of organic traffic by providing instant

Many businesses choose to use Shopify for their online store. But this does not magically attract customers. You still have to work hard to showcase your products and entice customers to choose you over competitors. Simply, Shopify is just a good platform to use for eCommerce. The best way to get your business out there

One of the best ways to give your business a boost in search engine rankings is to get other websites to link to you. This shows search engines like Google that your website is trusted and reliable, and will provide visitors with the information they need. When you work with a digital marketing agency (like

Do you have a WordPress website, but you cannot seem to gain traffic? Often, people use this content management system because it is free, secure, and adaptable. In addition, WordPress is known for being scalable too, which can help if you are trying to build a business and make money from your website. However, this

Keyword mapping is the process of assigning keywords to the pages on your website. This procedure helps you carefully allocate keywords across your site so that they would bring most of the traffic and clicks. Let’s have a look at why keyword mapping is what your SEO strategy has to start with, how to implement

For those that are new to eCommerce, Shopify is a popular platform that can really help you get started. Namely, it becomes a lot easier to create an online store and start selling the products you want. But, while most people agree Shopify makes things simple, you still have to learn about the platform to

Trust is a massive part of SEO. The more people trust your website and the content you put out, the more likely you are to rank highly in search engines. That’s why backlinks are a great way to increase your search engine ranking. Every backlink you receive tells Google your site is authoritative and high-quality.

Are you wondering whether your business would benefit from a consistent SEO strategy? The answer is probably yes. Often, it does not matter what industry you are in; search engine optimization improves your visibility online. This is something you always want to attract new customers. But, there is no doubt that there are some businesses

Competition research in SEO is a process of discovering your most relevant competitors and analyzing their strengths and weaknesses. This knowledge can give you a competitive edge and will help you decide whether entering the competition is worth it.  Based on the analysis of your competitors’ strategies, you can improve your own ones. For example,