There are over 4.5 billion people using email marketing in the world. And nearly 80% of businesses use it as their primary customer acquisition and retention tool. With so many companies and professionals utilizing this channel, it’s no surprise that hackers have their eyes on it too. These scammers use unsolicited emails, malicious links, and […]
6 Email Marketing Threats Every Professional Should Know About Read More »
Do you have a WordPress website, but you cannot seem to gain traffic? Often, people use this content management system because it is free, secure, and adaptable. In addition, WordPress is known for being scalable too, which can help if you are trying to build a business and make money from your website. However, this
8 WordPress SEO Tips You Need to Know Read More »
As the transition to a more online-focused earning happened during the difficult times of the pandemic, the rise of people trying to capitalize on that had risen too. Turns out the trend is here to stay due to lifestyle changes and the change in the overall outlook of earning from home. Both affiliate marketing and
Affiliate Marketing vs Referral Marketing: What is the Difference? Read More »
Keyword mapping is the process of assigning keywords to the pages on your website. This procedure helps you carefully allocate keywords across your site so that they would bring most of the traffic and clicks. Let’s have a look at why keyword mapping is what your SEO strategy has to start with, how to implement
Ultimate Guide to Keyword Mapping: Tools and Strategies Read More »
Social media marketing is a dynamic and powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media. If you’re not on social media platforms like Twitter, LinkedIn, Facebook, and Instagram, your business is missing out on an array of new customers.
Be Social: Uncover the Perks of Social Media for Your Business Read More »
If your business is looking for a fast way to get consumers to your website, make purchases, and build revenue, online pay-per-click (PPC) advertising is one of the best solutions. Unlike traditional advertising in print media or billboards that go to a wide audience, are targeted to a specific audience likely to buy. And while
Put Your Business in the Driver’s Seat: 6 Key Reasons To Use PPC Advertising Read More »
For those that are new to eCommerce, Shopify is a popular platform that can really help you get started. Namely, it becomes a lot easier to create an online store and start selling the products you want. But, while most people agree Shopify makes things simple, you still have to learn about the platform to
5 Shopify Tips to Get Your Business Off the Ground and Running Read More »
Ah September. Back to school. Time to get organised. Your business website needs refreshing and your digital marketing budget is earmarked for it. So you’ve come to us here at Kooba – the website experts – to commission us to create a fabulous website. But what if we told you; you don’t need one? Well,
Need More Leads? Maybe a Whole New Website Is Not the Solution Read More »
Account Based Marketing is driving many B2B organisations’ pipeline onwards and upwards at previously unseen rates. It’s therefore unsurprising that more and more board rooms and executives are asking small marketing teams to begin their own ABM programmes. This can be a real challenge, particularly for 1 or 2-person departments, who already face a whole
How Scaling B2B Marketing Teams Can Step Into ABM Read More »
Managing project delivery for an agency is no mean feat. There is always something on your to-do list. You proactively manage risk, while accepting the fact that you can’t account for everything. No two days are the same. Resource allocation is just one of the many factors that impacts your organization’s ability to deliver high-quality
Iceberg Ahead? What Not to Forget When Allocating Resources to Projects Read More »
