Mobile Marketing

Everyone can relate to being sat on hold for hours on end trying to get through to customer service; however, new research published this September documented a change in proceedings, with one in three Brits now preferring to reach customer support via WhatsApp. A world away from the previous order of things, these new findings […]

At present, there’s a body of evidence that suggests that more and more people are becoming even more addicted to their phones. So, for marketers, there’s no denying that this obsession ultimately translates into an unmissable opportunity, even more so as we approach an, even more, mobile-friendly future. Our smartphones are glued to our hands