As Influencer Marketing Matures, Brand Safety Concerns Are on the Rise
Influencer marketing is a big business – and it’s showing no signs of stopping. The market is estimated to grow to $199.6 billion by 2032, representing a whopping 28.6% CAGR over the course of a decade. In 2024 alone, marketers are projected to spend 16% more on influencer marketing budgets than last year. The cultural […]
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