Hypenet Marketing Group

Influencer Marketing

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Top 14 B2B Marketing Influencers to Follow in 2024 for Industry Insights

B2B influencers bring critical industry insights, especially when it comes to navigating digital marketing strategies. These thought leaders are not just talking about what’s new – they’re shaping the conversation.  It’s no surprise that 85% of B2B marketers now emphasize the importance of influencer marketing in their strategy, showcasing how much of an impact these […]

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The Complete Guide to Food Influencer Marketing Strategies for 2024 (8 Steps to Success!)

Food influencer marketing, a term we’ve been hearing a lot, has become an integral strategy for food and beverage brands looking to connect with their audience in a more authentic way. Simply put, it’s about partnering with individuals who have a strong online presence and can influence their followers’ purchasing decisions. And honestly, the impact

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Unpacking the Advantages & Disadvantages of Influencer Marketing (Friend or Foe?)

We’re all aware of the fact that the digital age has ushered in revolutionary marketing strategies, with influencer marketing being one of the services that stands out. This is by no means a passing fad; rather, it has strengthened its place as a key component in influencing customer behavior and brand perceptions. However, as each

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Influencer Marketing Trends and Best Practices for 2024: Next Wave of Digital Influence

Forget yesterday’s trends, influencer marketing is here to stay, and it’s stronger than ever. Fueled by constant innovation, the influencer marketing space keeps reaching new levels.  Imagine having a passionate advocate on your team – someone who authentically connects with their audience, shares genuine excitement for fantastic products, and keeps them in the loop on

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How to Start Your Influencer Marketing Agency (A Step-by-Step Guide)

Finding informative answers to “how to start an influencer marketing agency” kind of questions is becoming more critical as 69% of consumers trust influencers’ recommendations. The data shared in HupSpot’s 2023 marketing report supports the tendency towards starting influencer marketing agencies: influencer marketing is among the marketing channels with the highest ROI; it is literally

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