FMCG Marketing

When it comes to energy drinks, Red Bull stands out as one of the most successful and well-known brands in the market. Redbull, which is known for its revolutionary advertising campaigns and strategies, has undoubtedly used its slogan to forge a strong brand identity, win over millions of admirers, and maintain customer loyalty. But how […]

Imagine a world where your FMCG product isn’t just another item on the shelf, but the one that customers reach for without a second thought. Intriguing, isn’t it? In 2022, the FMCG industry witnessed a robust growth of 6.3% with segments like pet care and snacking leading the charge. But, here’s the twist: despite this