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Dior’s Digital Marketing Strategies & Online Advertising Campaigns That Is Reshaping Fashion

Beauty & Cosmetics Marketing, Fashion Marketing /

French multinational luxury fashion house, Dior is undoubtedly one of the influential forces in the fast fashion industry.  With more than 200K employees all around the world, the Christian Dior-founded brand also recreates the “online popularity” game; according to a 2023 dated Luxe Digital study, Dior captures 13.83% of the total search for luxury interests […]

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Craft Compelling Buyer Personas: A Jewellery Brand Guide with Examples

Digital Marketing, Fashion Marketing /

Drum roll, please! Welcome to your go-to guide for deep knowledge and practical examples of buyer personas in the jewellery business. We’ve sprinkled in a dash of glimmer for good measure! Understanding your audience is at the heart of successful jewellery marketing, transcending mere strategy to become the cornerstone of your success. And this guide

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