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Email marketing still works. The numbers don’t lie: $46 back for every dollar spent when you get it right. But after watching hundreds of small businesses run campaigns, I’ve noticed something: most aren’t struggling because their copy is bad or their offers are weak. They struggle because the system around the email breaks down. The […]
5 Email Marketing Mistakes That Hurt Small Businesses Read More »
As the holiday shopping season approaches, Black Friday is poised to be again a major sales event. According to Salesforce, 63% of consumers plan to shop on Black Friday in 2023, highlighting the significance of this event for businesses of all sizes. That means the Black Friday marketing area has become a real battleground, with
Black Friday Marketing Strategy: Inspiring Ideas, Campaigns and Best Practises Read More »
Welcome to the world of email A/B testing for mobile apps! Here at Favoured, we’re all about delivering the best results for our clients, and that includes mastering the art of email marketing. In this guide, we’ll take you through the essentials of A/B testing your email campaigns to achieve maximum success for your mobile
Mastering Email A/B Testing for Mobile Apps: The Ultimate Guide Read More »
Digital marketers are continually scrambling to unearth the latest SEO techniques, social media trends, and pay-per-click strategies. However, there’s one tool that is often overlooked, gathering dust in the corner, while holding a significant amount of untapped potential. This unassuming powerhouse is none other than the humble email signature. This tiny parcel of real estate
The Untapped Power of Email Signatures in Digital Marketing Read More »
In the constantly evolving world of digital marketing, businesses are continually looking for innovative ways to optimize communication, engage audiences, and increase conversions. One such technological innovation that has significantly transformed the landscape of email marketing is Artificial Intelligence (AI). This blog post will delve into the role AI plays in email marketing, discuss its
The Role of Artificial Intelligence in Email Marketing Read More »
Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those who share the opinion that email marketing is no longer effective forget this strategy does not work if the content of the email does not meet the interests of the
Is Email Marketing Still an Effective Strategy? Read More »
Most people involved in email marketing know the importance of a brilliant email subject line. Seeing that you only get a few seconds to nail your email’s first impression, the subject line obsession is more than justified. That is why crafting poor email subject lines is one of the biggest email marketing mistakes, regardless of
10 Brilliant Email Subject Lines to Boost Your Open Rates Read More »
There are over 4.5 billion people using email marketing in the world. And nearly 80% of businesses use it as their primary customer acquisition and retention tool. With so many companies and professionals utilizing this channel, it’s no surprise that hackers have their eyes on it too. These scammers use unsolicited emails, malicious links, and
6 Email Marketing Threats Every Professional Should Know About Read More »
Email marketing is one of the best ways to speak directly to your audience. You can build a relationship with them and create loyal customers. It is also a great way to generate traffic to your website, increase leads, and execute large campaigns. With all of the benefits that your company can gain from email
What Not to do in Email Marketing Read More »
Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target audience. The rapid growth in popularity of social media has led to a growing amount
Video Email Marketing in 2022: How to Embed Video in Emails Read More »
