Digital Marketing

This article is brought to you by Adverity, the integrated data platform. 5 Top Tips for Losing Clients to More Data-driven Agencies I know, the “How to Lose Friends and Alienate People” shtick has been done to death. But hey, if it sparks a bit of righteous indignation at yet another Toby Young knock-off pretending

Digital agency profitability hinges on attracting new clients and optimizing every key aspect of operations. With profit margins for most marketing agencies ranging from 10% to 20%, strategic management can make a substantial difference for the sake of agency profitability and growth. This guide offers practical, low-cost ways to boost your digital agency’s profits. From

If we say reputation management for agencies is everything, we’re not exaggerating. Did you know that 97% of consumers read online reviews before making a decision? Another study shows that 85% of people trust online reviews as much as personal recommendations.  These numbers highlight just how crucial it is for agencies to manage their reputations. 

Creative proofing is a critical phase in any creative project, where drafts and designs are reviewed for errors, consistency, and overall quality before final approval. Traditionally, this involves printed proofs or digital files sent via email, often leading to a back-and-forth exchange that can be slow and prone to miscommunication. Common challenges include missed errors,

How much is charged for social media marketing services in 2024?  With the global social media marketing industry projected to surpass $200 billion by 2024, this question is more relevant than ever. Besides, we are actually talking about an industry in which businesses invest thousands of dollars per month, depending on the scope and scale

In the fast-paced world of digital marketing, making data-driven decisions is crucial for staying ahead of the competition and achieving sustainable growth. However, with abundant data from various sources and channels and tons of available KPIs, extracting meaningful insights and translating them into actionable strategies can be challenging. This is where custom marketing reports come

Digital marketing is perceived to be an easy business, considering that real work is done online. However, many agency owners overlook the importance of the marketing agency team structure that will make the work happen. In an ideal scenario, you will invest an equal amount of time and energy in formulating a team that carries

Understanding which marketing agency KPIs (key performance indicators) to monitor is perhaps one of the most important elements for a digital marketing agency. Not all KPIs provide valuable insights; selecting the right ones can be the difference between driving successful outcomes and stagnating in a competitive market like digital marketing. In this article, we’ll equip

Deciding which side you should take in the ultimate comparison of digital marketing agency vs freelancer requires a careful evaluation of pros and cons. Luckily, you’ll learn every critical piece of information you need about choosing a digital marketing agency or a freelancer. Before comparing how it is to work with a marketing freelancer to