Digital Marketing

At this time of the year, you can come up with inspiring back-to-school campaign ideas and boost your sales. Many companies are profitably engaged in the fall semester of schools and colleges with their back-to-school marketing actions. Numerous kids and their parents have already begun purchasing school supplies, clothing, and technological devices.  2022 back-to-school spending […]

In the post-pandemic time, a lot of enterprises are still struggling to find the right path from the Corona crisis to getting back on track. Managers are facing challenges to adapt to the changing demands of both businesses and consumers. It’s up to them to succeed in this “New Normality“ and find a way for

So, you want more leads. Maybe your campaigns are falling flat, or maybe the leads you are getting are of a low quality. It might not surprise you to know that, as digital marketers, we’ve been in the same situation. Luckily, Soup Agency has picked up some tips to help you generate more qualified leads

A PowerPoint presentation can be just a deck of slides. But with specific PPT add-ins, you can turn it into a stunning presentation with beautiful charts and other amazing visuals, or even into impressive eLearning courses. At any rate, a good presentation requires hard work. However, add-ins let you make slides more appealing and interactive

The marketing role is constantly evolving to keep up with the changes caused by technological advancements. The qualities you needed in a marketer a few years ago differ from the skills required today. It is crucial to keep up with the changes and master the necessary channels to ensure lasting success. Recent studies have shown

If you are looking for the best PPC and SEM reporting tools to provide comprehensive PPC reports that show how your SEM strategy is going on, you are at the right place! Solid, reliable and comprehensive PPC reports for clients are an essential part of digital advertising agencies in order to keep track of the

People tend to work out problems with two different strategies. Either they work through some evidence and make a point of it, or a solution pops into their mind along with a feeling that the answer is right and they choose to believe their gut.  The first problem-solving way is what we call the use

A channel trailer is one of the most important things people pay attention to when they decide if they want to subscribe to a YouTube channel or not. It is a short video that introduces you and your content to users that are not subscribed to your channel yet. That is why it is so

Marketing is an ever-changing industry, with new trends and best practices constantly evolving. In order to execute marketing at the highest level, you have to build relationships with customers, tell your story in an authentic way, garner the attention of your target audience, and constantly analyze your results and adjust accordingly. It’s the responsibility of

Google Analytics 4, more commonly referred to as GA4 is Google’s replacement for Universal Analytics. UA will be sunset in July of next year, after which it will stop collecting data. Like it or not, GA4 will soon be our only option for collecting user data – but why shut down Universal Analytics in the