Digital Marketing

“I want to know how my website is performing as my boss is asking me for our numbers last month urgently.” Can you prepare an analytics presentation for Thursday next week? Sincerely,  Stressed-out Client Ever received a request like this on Friday afternoon from your clients when you’re wrapping up for the week?  Before jumping […]

Are you trying to figure out new ways to attract people to your website? Well, you have probably heard of pay-per-click marketing. Indeed, having ads is a popular way to get new visitors to your site and it can be worth the expense. But, there is also something else you can try. We are talking

Growth marketing allows you to align your goals and marketing strategy, understand your audience, and position yourself for success by enabling you to scale and drive revenue. Growth marketing is a true powerhouse, but its blessings can sometimes double as its curses. ProperExpression explains why growth marketing is so powerful, and the marketing pitfalls you

Trusted more than any other form of advertising, referral marketing is a marketing strategy in which businesses turn their loyal customers into brand advocates who want to share their products with their family, friends, or colleagues.  People enjoy sharing what they love with their friends, whether in person or online. That’s why businesses have been

There are many different aspects that make up your brand puzzle pieces, that help define the brand’s identity, making it distinct and meaningful, and shaping the perception others have of it. And while external elements can foster feelings of familiarity and loyalty in customers, remember what they say: It’s what’s on the inside that counts.

The development of technology has changed many aspects of life, including how businesses market their products and services to customers. Given that everyone becomes more connected with the help of the internet, that is when the addition of ‘digital’ comes into the marketing process. As more people use the internet to shop and keep themselves

Digital marketing enables construction companies to create brands that help them expand their customer base. Unlike traditional marketing methods like billboards, digital advertising promotes two-way communication, allowing these builders to engage with their customer base actively. Investing in digital marketing enables construction companies to broaden their audience reach while ensuring consistent traffic flow to their

Do you feel that designers are the creative types who don’t have to know anything about the science of selling? Well, you are missing out. Designers with marketing skills and aptitude can be the strongest soldiers in your army. And they can help you beat competitors to a pulp. Check out why your designers should

There’s no question about the value of using video content on your website and social pages. Video dominates the internet, representing about 80% of online content. And the demand for video continues to grow. Even the most prolific brands are struggling to produce enough video content for their sales and social channels. AI video generators

By using eCommerce strategies during the back-to-school season, you could increase your brand awareness and boost your sales. So, learning a few eCommerce tips for back to school could be beneficial. But, let’s move forward step by step.  Is your website prepared to withstand what may be one of the busiest and most anticipated back-to-school