Digital Marketing

The holidays are always the most beautiful time of the year, with festive gift-giving likely to surge with retailers turning to Google time and time again to boost sales. Indeed, the festive season, whether it be Black Friday, Christmas, or Boxing Day, is one of the most wonderful and fruitful times of the year. And […]

Learning how to publicize your business online can seem overwhelming, but with the right tools and strategies, you can improve your reach and visibility on popular social media sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest. Vertical Leap explains what digital PR is and how it can help your business grow by expanding your

As a business owner, here’s one thing you should always remember: You didn’t come this far to only come this far. Growth is the ultimate goal. And there shouldn’t be anything that stops you from achieving just that. Not the ballooning overheads. Not the high cost of onboarding in-house design experts. And definitely not the

Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better campaign performance easily. Here’s what to expect and how to make the most of it.

As an agency, it’s always good news when you get a new client. After all, more work means more profits, and it’s the primary way you grow your business. But do you have sufficient resources to handle the change? Is your existing capacity enough to meet the future demand for your products – and if

“I want to know how my website is performing as my boss is asking me for our numbers last month urgently.” Can you prepare an analytics presentation for Thursday next week? Sincerely,  Stressed-out Client Ever received a request like this on Friday afternoon from your clients when you’re wrapping up for the week?  Before jumping

Are you trying to figure out new ways to attract people to your website? Well, you have probably heard of pay-per-click marketing. Indeed, having ads is a popular way to get new visitors to your site and it can be worth the expense. But, there is also something else you can try. We are talking

Growth marketing allows you to align your goals and marketing strategy, understand your audience, and position yourself for success by enabling you to scale and drive revenue. Growth marketing is a true powerhouse, but its blessings can sometimes double as its curses. ProperExpression explains why growth marketing is so powerful, and the marketing pitfalls you

Trusted more than any other form of advertising, referral marketing is a marketing strategy in which businesses turn their loyal customers into brand advocates who want to share their products with their family, friends, or colleagues.  People enjoy sharing what they love with their friends, whether in person or online. That’s why businesses have been

There are many different aspects that make up your brand puzzle pieces, that help define the brand’s identity, making it distinct and meaningful, and shaping the perception others have of it. And while external elements can foster feelings of familiarity and loyalty in customers, remember what they say: It’s what’s on the inside that counts.