Digital Marketing

Many eCommerce retailers view PPC and SEO marketing as two separate strategies and may only invest in one channel at a time. However, both strategies need to be combined for a business to reach its full potential in digital marketing. Search engine optimization (SEO) is a practice for your site to organically rank higher on […]

Although building customer relationships through branding and awareness is vital, the bottom line for most businesses is to make sales and generate revenue. And while some companies focus on building long-term relationships with their customers, others focus on driving immediate sales through direct response campaigns. Direct Response Campaigns are about getting a customer to take

Cybersecurity is a complicated yet essential system – one that needs clearly defined rules, limits, regulations, and guidelines. A strict framework is essential for cybersecurity practices to function and fulfil their objectives of making cyberspace safe for users, organizations, businesses, etc. These regulations make cyberspace resilient, dependable, and cohesive through compliance. Cybersecurity compliance is essential

As an agency leader, managing your team’s workload is likely to have been a cause of stress at one point or another. It’s a tale as old as time: the project pipeline looks a bit thin, so you start pitching like your life depended on it. But then, you end up securing more work than

Chances are, you won’t convert a website visitor on their first visit to your client’s website. That’s why what they do in-between matters.  Tracking your clients’ micro conversion metrics tells you where to optimize your pages and nudge website visitors to complete your desired goal. But what exactly are they, and how can you track

It is true that creativity attracts new clients and helps web development agencies win awards, but it is a good client experience that keeps them coming back and ensures long-term growth. But client satisfaction isn’t the easiest to crack. Many agencies have difficulty retaining clients due to poor quality of work, over-promising under-delivering, no set

Companies market their products and services to reach as many prospective customers as possible with the least effort and cost. This can be difficult, mainly when introducing new products or services into the market or working with a tight budget and a small team. Streamlining your digital marketing campaigns is crucial because it gives you

We’ve entered a new era of business: it’s remote, it’s hybrid, and it signals the rise of modern enterprise. The COVID-19 pandemic has left its mark on the world of business, and some of the changes appear to be for the long term. As such, businesses from startups to enterprises are scrambling to reposition to

Traffic is an essential part of any successful campaign. Clients often say they don’t want to spend extra to get more traffic. You may think so too. You wish only to pay money for the relevant traffic. To get relevant traffic, you first need to experience getting a lot of traffic that may not be

Thirty years ago, getting press for your business was a challenge. The only channels available were newspapers, television, radio, the yellow pages (remember that?), and perhaps the occasional billboard. This meant that if you wanted to boost your brand, you had to spend a lot of time and money getting the right coverage. Not only