Digital Marketing

Google Analytics 4, more commonly referred to as GA4 is Google’s replacement for Universal Analytics. UA will be sunset in July of next year, after which it will stop collecting data. Like it or not, GA4 will soon be our only option for collecting user data – but why shut down Universal Analytics in the […]

It’s no secret that WordPress is one of the most popular platforms in the world. It powers half of the world’s websites — over 80 million — and has evolved from a humble blogging platform into one of the most powerful content management systems on the market. But there are plenty of uses for business

As new generations enter the workforce, they bring with them new preferences that differ from their predecessors. Your company must adapt to these evolving priorities to attract and retain new employees who will bring with them fresh insights and help move your company forward. There could be up to four generations working within a single

Since the beginning of 2022, we have noticed many new trends that have taken over the e-commerce industry. As a result of the COVID-19 pandemic, consumers’ shopping behaviors have drastically changed, which allowed the e-commerce industry to blow up in many beneficial ways. In fact, the e-commerce industry is expected to reach $5.4 trillion by

The world’s technological advancement changes how companies promote their products and services to their customers. Instead of running TV commercials to entice potential customers to make purchases, many businesses prefer interacting, connecting, and promoting to their potential customers through digital marketing campaigns. Since 63% of the global population are online, it only makes sense for

What is a KPI Report? A KPI report is a business-performance tool that tracks a company’s progress towards specific goals. Marketers usually create these summary reports on Excel or automated reporting tools like DashThis. Note how the latter turns key performance indicators into eye-catching charts and graphs. If you were to review this KPI report

According to statistics, an average employee is productive for 2 hours and 53 minutes a day, which is only 31% of the 8-hour workday. Astonishing numbers, right?  Realizing that staff efficiency is the foundation of any business, company leaders are looking for ways to boost employee productivity and help the team work smarter. With so

When it comes to digital marketing, there is absolutely no shortage of options. But, more to the point, you probably have a pretty good idea of what you want: marketing backed by an excellent creative team that excels at marketing & innovation. That being said, you have a difficult choice: Do you use a digital