Digital Marketing

We’ve entered a new era of business: it’s remote, it’s hybrid, and it signals the rise of modern enterprise. The COVID-19 pandemic has left its mark on the world of business, and some of the changes appear to be for the long term. As such, businesses from startups to enterprises are scrambling to reposition to […]

Traffic is an essential part of any successful campaign. Clients often say they don’t want to spend extra to get more traffic. You may think so too. You wish only to pay money for the relevant traffic. To get relevant traffic, you first need to experience getting a lot of traffic that may not be

Thirty years ago, getting press for your business was a challenge. The only channels available were newspapers, television, radio, the yellow pages (remember that?), and perhaps the occasional billboard. This meant that if you wanted to boost your brand, you had to spend a lot of time and money getting the right coverage. Not only

Everywhere we look these days, more and more businesses are leaning toward Web3 to revolutionize their customers’ experiences. But how exactly will Web3 affect our e-commerce experience — both as owners and consumers? Keep reading to learn how your online shopping experience is about to get a huge upgrade and how you can harness the

Google Analytics, Google’s own web analytics solution, has been serving millions of users since it was launched in 2005. Collecting data from websites and applications to provide insights for professionals, it’s the most widely used web analytics service as of 2019.  Analytics tools are rapidly becoming all the more comprehensive: They provide even more refined

With a zillion online businesses taking up space in the digital marketing world daily and the customers’ ever-changing demands, leveling up your digital marketing strategy could be a little uphill battle.  But digital marketing thrives on challenges, doesn’t it? Let’s replace the term ‘challenges’ with ‘changes,’ and we immediately start looking at a more positive

Getting your products from one place to another can be stressful at times. It’s not easy to guarantee the safety and security of your items for the entirety of their journey, and sometimes items go missing; it’s not unheard of.  Well, there is a solution to that, NFC tags. With these handy little devices, you

What do clients think of you when they are on the Internet? Have you reviewed what they see about your business? Do they get the same message wherever they find your business? Your digital presence, the content you produce, the posts you reshare, the comments you make, and the online conversations you engage in are

The holidays are always the most beautiful time of the year, with festive gift-giving likely to surge with retailers turning to Google time and time again to boost sales. Indeed, the festive season, whether it be Black Friday, Christmas, or Boxing Day, is one of the most wonderful and fruitful times of the year. And

Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better campaign performance easily. Here’s what to expect and how to make the most of it.