Digital Marketing

Social platforms are the center of the digital universe. As that universe evolves, so must brand strategy. Companies must adapt to the constantly changing landscapes of each social platform they use, leveraging each one’s unique features to set themselves apart from the competition. Right now, Instagram is making the most of its position in the […]

B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? So, what do today’s B2B buyers want? This is a complicated question. However, getting the right answer is essential for selling to today’s business audience. As the B2B industry continues to evolve, digital marketing is more

As digitalagencynetwork.com, we proudly present our first-ever eGuide of 2023 on marketing automation based on extensive research with the industry’s leading digital agencies. Marketing automation is now highly prevalent in our day-to-day lives, even though the idea of automatization first took off in the early 80s. Since then, the investments made in the marketing automation

Choosing a niche is a critical step to take for digital agencies as there can’t be enduring growth rates without devotion to a specific industry. To ensure you’re taking firm steps forward you need to identify your marketing agency niche. In 2023, clients will be looking for specialized services to always be sure that they’re

Google Analytics 4 may not be everyone’s favourite platform, but there are a number of new features in GA4 worth keeping an eye on in 2023 that may just change your mind. Due to a wide range of functionality problems, the launch of Google Analytics 4 was a bit of a damp squib. And it

Running a small business can be a daunting task. Between managing employees, providing goods and services, and marketing, it can feel like there are too many plates to spin. One of the most important, and often overlooked, aspects of running a small business is managing your finances. With proper financial management, you can ensure your

Spending more time logging into different software to keep track of your customers than actual front-line work? So, it is time you need to make a move to the client management tools.  At the heart of any business is one primary goal placed: provide solutions for clients’ pain points. To do so, they have to

Small businesses are launched from a founder’s passion or a great idea for a service or product. These first steps, however, are not enough to run a successful company. Small business owners have to wear a lot of hats, including marketing their companies in today’s digital world. 2022 may have thrown curve balls your way,

Three years into a global pandemic and much of the world’s business playing fields have been forced to change. Lockdowns, patron limits, and social distancing has culminated in a giant push towards business being done online, and so everyone has been clamouring to start a new digital marketing strategy. In the B2B space, marketing managers

In recent years, we have seen a large increase in online startups and small businesses. Shifting to eCommerce has resulted in opportunities to drive revenue and sales beyond the classic channels of search and display, including new channels like social media marketing, influencer marketing and partner marketing.  Going into the next phase of their growth