Hypenet Marketing Group

Digital Marketing

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8 Unforgettable Halloween Ad Campaigns to Spark Your Creativity

October brings with it more than just crisp air and falling leaves – it’s the season when brands unleash their most creative and hauntingly memorable Halloween marketing campaigns. From eerie storytelling to spine-tingling visuals, some of the best Halloween campaigns have left a lasting mark, not only for their creativity but for the way they

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Women’s Day Marketing Strategy: Successful Campaigns & Ads

A world without prejudice, stereotypes, or discrimination. Each year, brands recognize International Women’s Day as an opportunity to align with social values, raise awareness against bias, and take action for gender equality—all while strengthening their brand identity.  By participating in this global, social movement, companies/brands celebrate women’s achievements while positioning themselves as advocates for progress.

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What Makes Heinz Marketing Strategies & Campaigns So Effective?

Heinz is synonymous with ketchup in more than 200 countries.  The brand’s success is built on decades of strategic decisions, innovative food marketing campaigns, and careful audience understanding.  But what sets Heinz apart from its competitors? In this guide, I’ll explore how Heinz designs its marketing, who it targets, and which marketing campaigns have made

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Navigating the New Normal: INPULSE Transforms Marketing Uncertainty into Brand Growth

In a world where marketing strategies often promise silver bullets and guaranteed success, INPULSE embraces a radically different approach: acknowledging that uncertainty isn’t just a challenge—it’s the key to meaningful brand growth. Miami, December 17- “Marketing today is filled with familiar promises: ‘This campaign will guarantee sales,’ ‘We generated millions of impressions,’ ‘That didn’t work,

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Why Real E-Commerce Photography Still Beats AI-Generated Imagery

We’ve always been about more than pixels and code. Series Eight is where stories unfold, brands find their edge, and ideas become tangible. Now, we’ve taken things up a notch with S8 Studios—our dedicated creative space in Portugal for content, photography, and everything in between. It’s not just a studio. It’s where products find their

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IKEA’s Marketing Strategy: How IKEA Serves Culture & Connection

IKEA is one of the most recognizable brands in the world—not just for its flat-pack furniture, but for the full experience it creates around everyday life.  IKEA has built a brand on culture, comfort, and connection, turning shopping into a spatial experience shaped by food, storytelling, and even unexpected trends like IKEA dating. So, behind

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