Digital Marketing

As an agency leader, managing your team’s workload is likely to have been a cause of stress at one point or another. It’s a tale as old as time: the project pipeline looks a bit thin, so you start pitching like your life depended on it. But then, you end up securing more work than […]

Chances are, you won’t convert a website visitor on their first visit to your client’s website. That’s why what they do in-between matters.  Tracking your clients’ micro conversion metrics tells you where to optimize your pages and nudge website visitors to complete your desired goal. But what exactly are they, and how can you track

It is true that creativity attracts new clients and helps web development agencies win awards, but it is a good client experience that keeps them coming back and ensures long-term growth. But client satisfaction isn’t the easiest to crack. Many agencies have difficulty retaining clients due to poor quality of work, over-promising under-delivering, no set

Companies market their products and services to reach as many prospective customers as possible with the least effort and cost. This can be difficult, mainly when introducing new products or services into the market or working with a tight budget and a small team. Streamlining your digital marketing campaigns is crucial because it gives you

We’ve entered a new era of business: it’s remote, it’s hybrid, and it signals the rise of modern enterprise. The COVID-19 pandemic has left its mark on the world of business, and some of the changes appear to be for the long term. As such, businesses from startups to enterprises are scrambling to reposition to

Traffic is an essential part of any successful campaign. Clients often say they don’t want to spend extra to get more traffic. You may think so too. You wish only to pay money for the relevant traffic. To get relevant traffic, you first need to experience getting a lot of traffic that may not be

Thirty years ago, getting press for your business was a challenge. The only channels available were newspapers, television, radio, the yellow pages (remember that?), and perhaps the occasional billboard. This meant that if you wanted to boost your brand, you had to spend a lot of time and money getting the right coverage. Not only

Everywhere we look these days, more and more businesses are leaning toward Web3 to revolutionize their customers’ experiences. But how exactly will Web3 affect our e-commerce experience — both as owners and consumers? Keep reading to learn how your online shopping experience is about to get a huge upgrade and how you can harness the

Google Analytics, Google’s own web analytics solution, has been serving millions of users since it was launched in 2005. Collecting data from websites and applications to provide insights for professionals, it’s the most widely used web analytics service as of 2019.  Analytics tools are rapidly becoming all the more comprehensive: They provide even more refined

With a zillion online businesses taking up space in the digital marketing world daily and the customers’ ever-changing demands, leveling up your digital marketing strategy could be a little uphill battle.  But digital marketing thrives on challenges, doesn’t it? Let’s replace the term ‘challenges’ with ‘changes,’ and we immediately start looking at a more positive