Digital Marketing

Is there anyone left who has never tried out any best AI content generators out there? Thanks to the Chat GPT, we are now all aware of the rising trends in AI content generators. If you ended up here, I consider you have already given a go to some random AI text generators and want

A flawlessly executed project is a bit like a unicorn; in reality, project management mistakes are easy to make and difficult to avoid entirely.  The majority of projects encounter some bumps in the road, and most of the time, this won’t be too disastrous. But when you’re managing client projects in an agency, even small

No one has to tell you how important profit margin is for your business because, duh, you already know that. So rather than pointing out the importance of profit margins for your business, we’d like to provide an overview of digital marketing agency profit margin, discuss the various factors that influence it, and offer strategies

On February 14th Productive co-hosted a live webinar with Cactus, a corporate M&A advisory and growth consultancy for agencies. Mark Sainthill, Managing Partner at Cactus, spoke with Marija K. Vlasic, Content Specialist at Productive about the key factors that drive the valuation of your agency.  Recently there has been a great interest in agency valuation

To some commentators’ surprise, in recent times Meta has been seriously helpful to brands struggling with data loss. Their motives might not be so much out of the goodness of their hearts as out of a race with a major competitor—but either way, brands are benefitting. What is the Signal Resiliency Guide? In 2021 Apple

Marketing automation offers incredible opportunities for digital agencies and their clients. With the right marketing automation software, your digital agency can easily boost your clients’ revenue, streamline processes, and automate repetitive tasks. Marketing automation can become your most reliable ally and your clients’ favorite solution. But first, you need to know how marketing and sales

Productive recently co-hosted a live webinar with Madison Alley, an M&A and capital advisory firm that exclusively serves digital marketing, advertising, media and commerce agencies. At the webinar, Michael Seidler, Founder and CEO of Madison Alley and Tomislav Car, Founder and CEO of Productive, discussed strategic M&A exits and what a digital agency can expect

The meta description for your page is one of the first things a person sees when they search on Google, so it’s important to get it right! While it doesn’t directly impact SEO and rankings, a well-written, eye-catching meta description can drive organic traffic to your website, boosting your click-through rate. So if you’re wondering