Digital Marketing

You invested in countless coffee meetups and introduction calls to referrals and finally landed your first client. You’ve negotiated your contract, and it’s signed. Now starts a vital part of your business: Client onboarding.  Nailing the client onboarding process lays the foundation for a profitable and productive partnership. However, ignoring the importance of client onboarding […]

As the transition to a more online-focused earning happened during the difficult times of the pandemic, the rise of people trying to capitalize on that had risen too. Turns out the trend is here to stay due to lifestyle changes and the change in the overall outlook of earning from home. Both affiliate marketing and

If your business is looking for a fast way to get consumers to your website, make purchases, and build revenue, online pay-per-click (PPC) advertising is one of the best solutions. Unlike traditional advertising in print media or billboards that go to a wide audience, are targeted to a specific audience likely to buy. And while

Ah September. Back to school. Time to get organised. Your business website needs refreshing and your digital marketing budget is earmarked for it. So you’ve come to us here at Kooba – the website experts – to commission us to create a fabulous website. But what if we told you; you don’t need one? Well,

Account Based Marketing is driving many B2B organisations’ pipeline onwards and upwards at previously unseen rates. It’s therefore unsurprising that more and more board rooms and executives are asking small marketing teams to begin their own ABM programmes. This can be a real challenge, particularly for 1 or 2-person departments, who already face a whole

Managing project delivery for an agency is no mean feat. There is always something on your to-do list. You proactively manage risk, while accepting the fact that you can’t account for everything. No two days are the same. Resource allocation is just one of the many factors that impacts your organization’s ability to deliver high-quality

It’s that time of year again: Black Friday and Cyber Monday are almost upon us. Hopefully, you’re already well prepared, have got the right liability insurance in place, and your warehouse is well stocked.  No matter how organized you are, it’s never too early to double check that all the boxes have been ticked. As

Arguably your most valuable campaign audiences are those who have already shown interest in your brand by coming into contact with your app or website. That’s why Google Ads has a feature enabling you to target these specific groups. Shoppers who are reminded of your products and services by encountering your remarketing campaigns are more

Digital marketing specialists need to use many tools to achieve their goals and reach target audiences. However, not many consider a VPN (Virtual Private Network) an essential part of their kit. However, I’d like to shed some light on this topic and tell you why marketing agencies need to use a VPN. Overview of VPN

As 2023 draws closer, experts increasingly discuss the high global recession risk. Global consumer confidence has already fallen significantly, and central banks worldwide keep raising interest rates to fight inflation. These are some of the primary indicators of the coming recession. The US, Eurozone, and China – the world’s three largest economies – are all