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Digital Marketing

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A Closer Look at Dove’s Digital Marketing Strategies

In a fast-paced digital marketing landscape, how can marketing specialists find a way to influence purchasing decisions? Dove’s digital marketing strategies demonstrate how you can do it. With the efforts of major corporations such as Dove, they are using integrated marketing communication to contribute versatile marketing campaigns. Dove has built up an ultimate integrated marketing […]

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Do It Like Louis Vuitton: LV’s Unparalleled Marketing Strategy

How many brands can boast a monogram recognized by people of literally all ages and refers to more than just the brand itself, but also luxury, social status, heritage, exclusivity, and more?  Actually, Louis Vuitton needs no introduction when it comes to the world of luxury fashion. LV utilizes its campaigns and marketing strategy as

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5 Examples of Burger King Marketing & Advertising Strategies

Founded in the year 1953, Burger King changed hands many times and underwent multiple transformations in how they approach advertising. Through the 1970s and up until the 2000s, Burger King marketing strategy was handled by numerous restaurant marketing agencies, but none of them are as creative as its recent wonders.  History of Burger King Initially

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Gaming Industry Trends We Expect to See in 2023

It is difficult to deny that the international gaming sector is undergoing some seriously exciting changes at the moment, encouraged and enabled by a variety of cultural, social, and technological developments. And the UK has been at the forefront of much of that change.  The last half-decade has seen a growth of more than 10%

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Gucci’s Marketing Strategies and Examples Through Years

Since it’s humble beginnings as a leather goods importer in 1921 by Guccio Gucci, the Italian brand went on to conquer the luxury fashion industry thanks to some progressive, or even disruptive marketing strategies. Among countless other fashion houses that claim exclusivity and sophistication, Gucci’s marketing strategy takes all that and goes against the grain

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Pride Month Marketing Strategies and Inspiring Digital Campaign Examples

When Pride Month is around the corner, brands race to develop the best Pride Month marketing strategies and campaigns. It’s a time when the LGBTQIA+ community and its allies come together to celebrate love, equality, and diversity. However, simply slapping a rainbow flag on your logo is not enough to resonate with the LGBTQIA+ community.

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How to Increase Revenue of Your Marketing Agency: 9 Easy Strategies in 2023

As the owner of a marketing agency, you are probably too familiar with the constant struggle to find new effective ways to increase revenue. You can experiment with many different strategies – from setting defined goals to expanding into new marketing channels, yet how to be sure that it will work? As frequently the case,

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Developing Authentic Pride Month Marketing Strategies & Inspiring Digital Campaign Examples

When Pride Month is around the corner, brands race to develop the best Pride Month marketing strategies and campaigns. It’s a time when the LGBTQIA+ community and its allies come together to celebrate love, equality, and diversity. However, simply slapping a rainbow flag on your logo is not enough to resonate with the LGBTQIA+ community.

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How to Create Killer Video Content for Travel Industry (with Video Ideas)

Travelers watch videos before visiting a new place more than ever, increasing the importance of video marketing strategies for travel brands.  According to Think with Google, views of travel-related videos increased 41% in August and September 2018 compared to 2017.  In all industries, we know that video is one of the most demanded content types,

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