Digital Marketing

The rise of streaming services pops up the same old questions: Are cinemas dying? What will the future of TV be?The video-streaming entertainment industry has undoubtedly revolutionized the entertainment industry by unbelievably changing the way we consume TV shows and movies. Top streaming platforms such as Netflix, Disney+, Amazon Prime Video, and Hulu have made […]

Ever wondered what an agency partner program is and how it could supercharge your marketing agency’s growth? In essence, an agency partner program, particularly in the SaaS realm, is a strategic alliance where your agency partners with a SaaS company to mutually benefit from shared resources and clients. What is a SaaS agency partner program? 

Software as a Service (SaaS) businesses thrive on innovation and speed to stand out. The fortune business insights data shows that the SaaS market touched $251.17 billion in 2022 and is expected to hit $883.34 billion by 2029 at a CAGR of 19.7%. SaaS companies seek customer attention to convert prospects into paying clients and

Drive brand establishment. Strengthen customer relationships. Empower businesses.  That’s what digital marketing agencies strive to do for their clients.  They leverage various tactics, tools, and platforms to help brands build a solid digital presence and maximize growth. However, thriving in today’s digital landscape, defined by ever-evolving customer trends, isn’t easy. That’s where leveraging predictive analytics

In the world of marketing, it’s all about convincing the target audience and creating a strong bond between the brand and the consumer. In this digital world we live in, finding ways to stand out and grab consumer attention is not easy. However, storytelling is a powerful tool that marketers can use to tell their

Working with creators and influencers is still massively effective – or at least it can be when you get it right. It’s an excellent way to extend your reach and benefit from their trusted relationship with your shared audience.  A recent creator economy survey conducted by Lightricks with YouGov found that 80% of creators have

Duolingo generated 369.7 million dollars revenue in 2022 simply from subscriptions to the company’s premium service. The stat speaks volumes about that brand’s impact.  As one of the most popular language-learning apps, Duolingo’s marketing strategy is a solid case study for all upcoming and established businesses. The company. Whether you want to increase your user

In today’s competitive business landscape, lifestyle brands strive to captivate their target audience and drive growth. Two crucial strategies, brand building, and performance marketing, have emerged as powerful tools in achieving these goals.  However, many lifestyle brand owners face a common dilemma – how to balance the long-term vision of brand building with the immediate