Digital Marketing

In today’s consumer landscape, where values play a more significant role than ever before, there’s a growing demand for brands that align with ethical principles, particularly concerning the environment and sustainability.  Certifications like B-Corp have emerged as symbols of a fresh approach to ethical business, ushering in a new era of consumer expectations. This shift […]

Writing a digital agency brief for marketing is an extremely difficult task because you must find words that will describe exactly what you want to get. Formulating your thoughts and ideas is hard at the best of times, and it gets even harder when working with concepts you aren’t a professional at. You’ll have to

The dominance of Amazon Marketplace inspires and, to some degree, crushes the enthusiasm of digital entrepreneurs. It is inspiring because Jeff Bezos literally started the world’s largest online marketplace in a garage after borrowing a quarter-million dollars from his parents. Back in 1995, he was effectively a garage band that seemed destined to play weddings

A consumer’s insurance journey begins with a Google search for “insurance near me.” An insurance marketing strategy that brings its company into the top 5 Google results bags the consumer. Why would the consumer go beyond the top search results anyway? In fact, mobile queries that contain “insurance near me” have grown by over 100%

As we know, the digital marketing world is changing drastically and often. One of the most important notes to make in 2024 is authenticity. This is not just a buzzword – it’s a way brands and creators connect with their target audience.In 2024, a huge trend that brands, especially B2C, must adopt is authenticity, which

Christmas ads have begun to hit our screens, and earlier this autumn Microsoft released its guide to marketing during the festive season and it is incredibly useful. After years of festive fatigue, the data shows that interest in Christmas ads is back on the rise. Aimed at helping those in the industry create impactful, festive-themed

As the fitness industry experiences a shift towards digital engagement, the question emerges: How can gym owners not only adapt but thrive online? The digital space has become the new frontier where fitness journeys begin and decisions are made. Against this backdrop, gym owners must navigate the intricacies of online marketing strategies with finesse and

Brand media are becoming a tool to attract the attention of customers and strengthen long-term relationships with them through telling a business about itself. Brand media plays a big role in the information society. This is a strategic approach to the promotion of goods and services, which allows companies not only to advertise products, but

Today we want to talk about how to move forward through LSI-copywriting. That is, about how to interest readers and take high positions in search engines. What is LSI Copywriting? In 1988, a group of programmers developed a data processing method called latent semantic analysis (LSA). The practical application is that the algorithms focus not