Digital Marketing

Facebook, X (formerly Twitter), Instagram, TikTok, and other social media sites, have become a part of our daily lives that’s usually just as important as eating. These platforms connect us as individuals and also organizations with a global audience. We can chat, find services, and express our thoughts and values there. This is great if […]

In the world of digital marketing, there hardly ever seems to be a need to invest in traditional forms of advertising. With all the options and opportunities present in the online realm, why would any business spend time and money on TV ads, radio spots, or billboards? Right. Well, we’d be remiss not to say

Every company dreams of having a long list of satisfied customers. Imagine the dream where customers are waiting for your services or products and expanding your number of employees. But how do you make this dream into reality and turn potential customers into loyal buyers?  Before customers can enjoy your company’s products or services, they

This article is brought to you by Adverity, the integrated data platform. 5 Top Tips for Losing Clients to More Data-driven Agencies I know, the “How to Lose Friends and Alienate People” shtick has been done to death. But hey, if it sparks a bit of righteous indignation at yet another Toby Young knock-off pretending

Digital agency profitability hinges on attracting new clients and optimizing every key aspect of operations. With profit margins for most marketing agencies ranging from 10% to 20%, strategic management can make a substantial difference for the sake of agency profitability and growth. This guide offers practical, low-cost ways to boost your digital agency’s profits. From

If we say reputation management for agencies is everything, we’re not exaggerating. Did you know that 97% of consumers read online reviews before making a decision? Another study shows that 85% of people trust online reviews as much as personal recommendations.  These numbers highlight just how crucial it is for agencies to manage their reputations. 

How much is charged for social media marketing services in 2024?  With the global social media marketing industry projected to surpass $200 billion by 2024, this question is more relevant than ever. Besides, we are actually talking about an industry in which businesses invest thousands of dollars per month, depending on the scope and scale

Creative proofing is a critical phase in any creative project, where drafts and designs are reviewed for errors, consistency, and overall quality before final approval. Traditionally, this involves printed proofs or digital files sent via email, often leading to a back-and-forth exchange that can be slow and prone to miscommunication. Common challenges include missed errors,

In the fast-paced world of digital marketing, making data-driven decisions is crucial for staying ahead of the competition and achieving sustainable growth. However, with abundant data from various sources and channels and tons of available KPIs, extracting meaningful insights and translating them into actionable strategies can be challenging. This is where custom marketing reports come